Marketing & Content Specialist

Bettr Group
June 5, 2024
$3000 - $3500 / month
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Who We Are

BETTR@WORK We're a diverse, mad flock of multi-hyphenates... all united behind our purpose of wanting to make the world a Bettr place through the work we do. Some of us are a little geeky, some are a little OCD and some are all over the place all the time. But we have a lot of get-it-done gung ho and share a collective commitment to bringing the best of our individual super powers to work everyday to keep the Bettr world buzzing. Bettr Group is an equal-opportunity, non-pigeonholey organisation and Singapore's first certified B Corporation . We have an open door hiring policy, where we offer employment opportunities regardless of educational attainment, work history, or past social barriers. We're certainly not your average cup of Joe.

Job Description

Position summary

You will primarily develop creatives that contribute to driving brand awareness, customer engagement, and brilliant user experience across the various online and offline channels of Bettr Group. Working closely with the Head of Marketing, you will execute the marketing plan, manage content calendars, and scheduling content for release across various platforms. You will play a critical role in building our brand and cultivating a thriving community within the Bettr Group.

Key Responsibilities

Your primary role will be to ideate, design and create content for multimedia formats (e.g. video, graphics, blog, social media) for engaging campaigns on online platforms, such as websites, social media, paid and organic marketing, and email marketing. You will also support the brand and marketing by producing various design materials, such as print and digital ads, marketing collaterals, website layouts, product packaging, event and branding materials. You should be on top of current social media trends and topics.

As a secondary role, you will also support any influencer and brand partnerships, and events that drive customer engagement and sales. Further, you will nurture relationships with content creators and our social media community to drive user-generated content and increase engagement, brand loyalty and advocacy.

Special Projects

You may need to be involved in any assigned special projects and/or any other related services as assigned by your supervisor.

Join our Bettr Fam if you have/are:
> Core values that align with Bettr’s social mission that business is a force for good
> 1-3 years of relevant work experience in design and content creation across various media platforms
> Proficient use of design softwares, like Photoshop, Illustrator, Canva and CapCut
> Hands-on experience in design, content creation, and production across various multimedia format (print, video, infographics, graphic design, blog, social media)
> Able to analyse basic data and social media metrics in Excel & Google Sheets to inform content strategy
> Have good time management and high attention to detail
> Proactive and willing to roll up your sleeves to problem solve and execute
> Able to communicate effectively, build strong stakeholder relationships and influence across functions and levels
> Adaptable, comfortable in a high-pace, dynamic start-up environment
> An interest in F&B and coffee industry, any prior experience is an advantage
> Familiarity with marketing and e-commerce platforms and tools, including Google Analytics, DotDigital, Arlo, Craft CMS, and Shopify, is a plus

This role has everything for the right applicant, and is available immediately. All applications will be treated confidentially. Only successful candidates will be contacted.

As a part of our selection process, please provide to people@bettrbarista.com:

1) Cover Letter detailing:

– your interest in joining our merry crew

– how your past experiences and values can be applied to the role

– what you believe you can bring to Bettr

2) Tests

Please take these 2 tests and screenprint your results back to us:

a) MBTI: http://www.16personalities.com/free-personality-test

b) Synergist: https://predictablesuccess.com/styles-quiz/

Keep in mind that there are no ‘right answers.’ The assessments are designed for us to understand your strengths and how you interact with others so that we can work better together.

BETTR@WORK
We’re a diverse, mad flock of multi-hyphenates… all united behind our purpose of wanting to make the world a Bettr place through the work we do.

Some of us are a little geeky, some are a little OCD and some are all over the place all the time. But we have a lot of get-it-done gung ho and share a collective commitment to bringing the best of our individual super powers to work everyday to keep the Bettr world buzzing.

Bettr Group is an equal-opportunity, non-pigeonholey organisation and Singapore’s first certified B Corporation . We have an open door hiring policy, where we offer employment opportunities regardless of educational attainment, work history, or past social barriers.

We’re certainly not your average cup of Joe.