Digital Copywriter

Job Description

JOB MISSION
The Digital Copywriter is a creative storyteller and strategic thinker who crafts compelling content to meet our clients’ objectives. Working closely with the Creative and Accounts teams, you’ll create content that resonates with audiences while aligning with brand identities and campaign goals. Your role is crucial in delivering work that inspires, engages, and drives results.

EXPECTED OUTCOMES

First 90 Days

We expect you to hit the ground running by quickly immersing yourself in our team, processes, and clients’ brands. Here’s what success looks like in your first three months:

Master Our Workflow:

• Gain a clear understanding of task distribution within the Content team, how approvals work, and how to collaborate effectively.
• Learn the processes for integrating with the Design and Animation teams to ensure smooth creative execution.

Understand the Accounts You Support:

• Dive deep into the brands, campaigns, and target audiences of your assigned accounts.
• Collaborate with the Accounts team to understand client goals and the tone of voice for each project.

Contribute Meaningfully:

• Begin delivering polished and on-brand copy for ongoing projects by Week 3, ensuring content meets both internal and client expectations.
• Participate in brainstorms and strategy sessions, actively contributing ideas and insights.

Develop a Content Toolkit:

• Create reference materials (e.g., tone guides, content matrices) for your assigned accounts to streamline future content creation.
• Identify opportunities to enhance the creative process and propose improvements.

Day-to-Day Expectations

• Conceptualise and craft high-quality copy across formats, including social media posts, website copy, email campaigns, and long-form content, tailored to the target audience.
• Meet deadlines with content that aligns with client objectives, requiring minimal revisions.
• Collaborate seamlessly with cross-functional teams, navigating approvals and feedback efficiently.
• Stay on top of industry trends and creative best practices, incorporating them into your work.

CORE COMPETENCIES

Organisational Traits

• Adaptability
• Analytical Thinking
• Clear Communication
• Organisation Skills
• Resourcefulness
• Strategic Problem-Solving

Role-Specific Skills

• Social Media Content Creation
• Long-Form Writing
• Concept Development
• Initiative and Self-Motivation
• Logical and Critical Thinking

WHY HASHTAG INTERACTIVE?

Hashtag Interactive is a digital-first marketing consultancy with offices in Singapore and Manila. We partner with clients across diverse industries, offering tailored digital solutions — from transformation strategies to creative campaigns.

Our culture is rooted in collaboration, creativity, and a shared passion for digital excellence. We’re a team of innovators, thinkers, and doers, and we’re looking for people who thrive on turning ideas into impactful work.

Our core values reflect who we are:

INNOVATION: Growth is our default.
SERVICE-FIRST: Our clients, our partners.
OWNERSHIP: We are a do-acracy.
TEAMWORK: In collaboration, we make magic.
WORK-LIFE BALANCE: Happiness is a seamless blend of work and life.
DIVERSITY: Our quirks make us Hashtag Interactive.

We also believe pets are the best stress busters — and sometimes the best creative inspiration.

If you’re passionate about creating compelling content that drives results, we’d love to hear from you. Let’s make some magic together!