Assistant Marketing Manager (Performance Marketing)

Job Description

What You’ll D0

Boost Sales Through Lead Generation & Performance Marketing

• Strategize, execute, and fine-tune paid campaigns across Google SEM, Meta Ads, and other key platforms to maximize reach.
• Develop a robust SEO strategy to drive organic traffic and enhance lead generation.
• Build and optimize an effective email marketing funnel to nurture leads and convert sales.
• Explore and test new channels to find fresh ways of generating leads for the brand.
• Stay Ahead with Market Intelligence

Keep up with the latest digital marketing trends and e-commerce best practices.

• Monitor competitor activity—tracking their digital presence, campaigns, and promotions—to stay one step ahead.

Smart Segmentation & Targeting

• Identify key customer segments and tailor marketing plans for each group.
• Ensure each channel has targeted, well-executed campaigns aligned with the brand’s strategy.

Creative Content Marketing

• Develop content plans and campaigns for special occasions and promotions that go beyond discounts.

Data-Driven Growth & Performance Analysis

• Use tools like Google Analytics and Google Data Studio to track and report on performance.
• Analyze the performance of digital marketing channels, e-commerce platforms (Shopify, Lazada, Shopee), and campaigns.

Track weekly revenue and sales performance to hit targets across all channels.

What We’re Looking For

Performance Marketing Pro: You’ve got hands-on experience managing SEM, Meta Ads, and SEO to drive growth and conversion.

Data-Driven Analyst: You know your way around data tools and can interpret analytics to shape strategies that work.

Creative and Strategic: You can design content and campaigns that align with business goals, from concept to execution.

Market Savvy: You keep up with digital trends and competitor activities to stay ahead in the game.

Adaptable Leader: You’re a team player, ready to lead a growing team while adjusting to evolving business needs.

Organized and Reliable: You’re methodical, tracking everything from campaign performance to revenue goals.