Social Media Strategist
Who We Are
Established in 2009, Sassy Media Group is a boutique online publisher creating coveted local content. Through long-term relationships with loyal readers and strategic partnerships, we celebrate the cities we love. We work to reveal the most unique experiences and strive to be there every time you need an answer. We know how to halve time, double impact and triple the benefits for readers, collaborators and ourselves. Sassy Media Group offers an online space where readers can be in the know and advertisers can share what they offer.
Job Description
At Sassy Mama Singapore, we inspire and empower parents through engaging content and a vibrant community. We’re looking for a passionate and creative Social Media Strategist to help us connect with our audience and elevate our brand presence.
Key Responsibilities
- Develop and curate engaging social media content across platforms (Instagram, Facebook, TikTok, Telegram, LinkedIn,…).
- Schedule and publish content using management tools while collaborating with designers and copywriters to ensure brand consistency.
- Engage with followers, respond to comments and messages promptly, and monitor online conversations.
- Support marketing campaigns with innovative social media ideas and execute strategies to boost brand awareness and engagement.
- Track and analyze content and campaign performance, preparing regular reports with insights and recommendations.
- Stay updated on social media trends and identify opportunities to leverage emerging trends for the brand.
- Collaborate with marketing, content, and design teams to ensure cohesive messaging and assist in influencer marketing efforts.
- Attend events as needed and cover them for social media, creating real-time content to enhance engagement.
Required Skills
- 3-5 years of experience as a social media strategist or manager in an agency environment.
- Strong copywriting skills for crafting compelling social media captions.
- Proficiency in social media management tools and content scheduling.
- Experience with paid media platforms, including understanding campaign structure and creative formats (Facebook Ads, Google Ads).
- Familiarity with ad-serving tools like META Business Suite.
- Self-starter with a passion for social media and online marketing.
- Strong time management and organizational skills.
Why Join Us?
Be part of a dynamic team that values creativity and teamwork.
Opportunities for growth and professional development.
If you’re ready to make a difference in the lives of mothers through impactful social media strategies, we’d love to hear from you!
