Social Media Marketing Executive

Who We Are

Job Description

What We’re Looking For
We’re seeking a high energy digital disruptor who can turn trends into tailored content that resonates across platforms. If you’re passionate about crafting magnetic content that captivates and entertains diverse audiences on popular social media platforms like Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc., we want you!

Responsibilities

• Content Creation:Turn ideas into digital magic, scaling content for diverse audiences and platforms.
• Ideate and pitch original video content ideas that redefine digital norms.
• Represent Bandwagon as the lead social media person at relevant industry events.
• Trend Savvy:Stay attuned to music and entertainment trends in the region.
• Translate trends into tailored content that speaks volumes to our target audience.
• Platform Proficiency:Manage content across popular English and Mandarin social media platforms.
• Uphold and attain efficiency and effectiveness on owned platforms with consistent content evolution based on platform’s evolving best practices.
• Navigate platforms such as Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc.
• Client Servicing:Key member of the client account management team and to proactively contribute marketing ideas and initiatives in line with the overall marketing efforts to meet client account deliverables.
• Manage and service the social media accounts of client’s branded venues in the hospitality, F&B and entertainment industry.
• Engage with the brands’ online community, respond to customer inquiries and feedback, and maintain a positive brand reputation across social media platforms.
• Create venue accounts on new social media platforms, developing a content strategy and building followers from scratch.
• Create and implement a plan for scheduling and organising content on the social media calendar.
• Adapt social media content and copies with the stylistic and cultural nuances of destination marketing platforms Little Red Book and WeChat.
• Establish a systematic schedule with team members for social media content gathering with all key events and campaigns activation.
• Plan and execute social media advertising and marketing promotional campaigns to drive ticket sales for events, increase foot traffic to venues, and promote F&B specials.
• Liaise with internal and external stakeholders for alignment on social media content as well as marketing collaterals required for all key events and campaigns.
• Analyze social media performance metrics and KPIs to assess the effectiveness of campaigns, track audience engagement, and optimize content strategies.
• Other shared duties and responsibilities include, but not limited to,
  • Attend all relevant meetings with client and key stakeholders,
  • Digital media and platform planning,
  • Copywriting,
  • Updating websites and newsletters,
  • Conceptualising and coordinating campaign photoshoots with venues,
  • Selection of KVs for social media and marketing purposes,
  • Managing and hosting Key Opinion Leaders (KOLs),
  • Coordinating on-ground activities for all key events and campaign activations,
  • On-ground live coverage of key events and campaign activations on socia media platforms,
  • Undertaking any ad-hoc duties as required by the client and assigned by the management team.

Qualifications

• Essentials:
  • Passion for social media, nightlife culture, music, and the F&B industry.
  • Strong understanding of social media platforms, trends, and best practices, particularly Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat.
  • 2-3 years of social media marketing experience.
  • Track record of running successful social media accounts for brands.
  • Excellent written and verbal communication skills with a creative flair for storytelling and engaging content.
  • Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimize social media strategies.
  • Strong interpersonal skills and the ability to build relationships with influencers, partners, and collaborators within the entertainment, nightlife and F&B community.
  • Strong problem-solving and time management skills.
  • Self-starter, adaptable, detail-oriented and team player.
  • Organised, positive, and enthusiastic character.
• Preferred:
  • Knowledge in SEO to enhance content visibility.
  • Experience in running ads on social media platforms.
  • Proficiency in Photoshop, Illustrator, and Canva for additional design capabilities.
  • Innovative mindset: Challenge the status quo and bring new ideas to the table.
  • Ability to work in a fast-paced, high-energy environment and adapt quickly to changing priorities and deadlines.

(This position is based in Singapore)