Brand & Marketing Strategist
Who We Are
Job Description
About Us:
Pawrenthood is a dedicated distributor of Jayu Pet products in Singapore. We are passionate about providing top-quality pet care solutions that enhance the lives of pets and their owners.
Our mission is to bring innovative and reliable pet care products to Singapore and the region, fostering healthier and happier lives for pets and their owners.
Job Description
We’re not your typical pet care company. From skin and coat care to dental and stress relief, we’re here to elevate pet wellness—and we’re looking for someone who shares our vision and isn’t afraid to challenge the norm.
We’re seeking a bold, opinionated, and creative Brand & Marketing Strategist who thrives on connecting with audiences, experimenting with ideas, and thinking against the grain. This isn’t about being different for the sake of it; it’s about building something meaningful with a fresh perspective.
If you’re edgy, insightful, data-curious, and know how to strike a balance between gut instinct and analytics, you might just be the perfect fit.
What We Offer
A chance to shape the voice and strategy of a unique, growing brand.
Opportunities to work on creative, impactful projects that break the mold of traditional pet care marketing.
A supportive team environment where fresh ideas are celebrated.
Key Responsibilities
1. Social Media Experimenter
Lead the strategy for Instagram and social media, creating posts that grab attention and resonate deeply with pet owners.
Execute A/B testing on content to identify what works, what doesn’t, and why.
Collaborate with the Korea team on design briefs that align with bold and edgy branding.
2. Brand Storyteller
Develop marketing campaigns to spread our awareness of our products.
Develop compelling messaging and positioning for campaigns, ensuring alignment with the company’s differentiation strategy.
Work closely with the team to refine on-the-ground activation ideas into impactful branding initiatives.
3. Community Architect
Guide the team in creating proposals for activations, from park events to pet shelter programs.
Oversee the messaging and branding angle for community engagement efforts, ensuring a consistent voice across all touchpoints.
4. Content Creator & Strategist
Partner with freelancers to produce SEO-driven content for lead generation, including blog posts, newsletters, and educational resources.
Keep the tone fresh, conversational, and relatable—building trust with pet owners.
5. Data-Driven Decision Maker
Analyze social media engagement metrics and campaign performance to refine strategies and maximize ROI and ROAS.
Maintain a curious approach to testing ideas, blending creative intuition with actionable data.
6. E-Commerce Collaborator
Collaborate with the e-commerce team to refine platform strategies (Shopee, Amazon, Lazada), focusing on product visibility and customer engagement.
Provide creative input on promotional ideas and content for listings.
About You
You are:
Edgy & Relatable: You know how to stand out without being over the top and can connect authentically with your audience.
A Data-Inspired Creative: You’re comfortable interpreting metrics but prioritize creativity and storytelling over pure numbers.
Collaborative Leader: You enjoy mentoring and partnering with junior teammates while maintaining accountability for results.
Insightful & Opinionated: You’re not afraid to speak your mind or challenge ideas, but you do so with tact and purpose.
Love For Pets: Goes without a saying, you understand the love pet parents have for their furry friends and channel that in your work.
Experiences: Some experience in digital marketing, social media marketing and e-commerce platform management would spark joy but not a hard & fast rule – we’re happy to work with a clean slate – resilience and malleability are what we’re most interested in.
Nice to Haves
Background in the pet industry or familiarity with pet shelters and communities.
Knowledge of community-building strategies, including Telegram or similar platforms.
Experience in SEO and website optimization.
Locals are strongly encouraged to apply for this position as a deep understanding of the local pet market, community and social media trend is highly valued.
