Digital Marketing Manager (Agency)

Who We Are

Job Description

Key Responsibilities:

1. SEO & Performance Marketing

• Develop and execute comprehensive SEO strategies to improve organic search visibility, including keyword research, on-page optimization, and backlink analysis.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Strategize and optimize Google Ads campaigns, including audience targeting, ad copywriting, bidding strategies, and A/B testing to maximize performance.
• Lead Facebook Ads and social media advertising efforts, ensuring effective audience targeting, creative optimization, and campaign budget management.

2. Marketing Strategy & Brand Positioning

• Own and drive lead generation strategies that align with the agency’s business goals.
• Ensure consistent brand positioning and messaging across all marketing channels.
• Develop and implement multi-channel marketing strategies, including content marketing, paid advertising, and social media.
• Stay up to date with emerging digital trends and tools, ensuring the agency remains at the forefront of industry innovation.

3. Analytics & Reporting

• Track, analyze, and report on the performance of digital campaigns, leveraging data insights to refine marketing strategies.
• Define and monitor key performance indicators (KPIs) to measure effectiveness and ROI.
• Ensure marketing reports are clear, accurate, and actionable for stakeholders.

4. Leadership & Team Collaboration

• Oversee the Marketing Assistant while working closely with SEO specialists, performance marketers, and social media strategists to ensure effective campaign execution.
• Ensure effective delegation and support, maintaining high execution standards while guiding the Marketing Assistant in their role.
• Collaborate with cross-functional teams, including sales, design, and content teams, to execute marketing campaigns effectively.
• Lead operational and administrative marketing tasks, ensuring smooth execution of projects.

5. Sales Support & Collaboration

• Work closely with the sales team to develop impactful marketing materials, such as presentations, brochures, and case studies.
• Align marketing initiatives with sales goals to enhance lead conversion and business growth.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 3 years of experience as a Digital Marketing Manager or similar role in an agency setting.
• Proven expertise in SEO, Google Ads, Facebook Ads, and performance marketing.
• Strong knowledge of Google Analytics, Google Keyword Planner, SEMrush, Facebook Ads Manager, and other digital tools.
• Excellent data analysis and reporting skills with the ability to derive actionable insights.
• Experience in strategic planning for customer acquisition and branding initiatives.
• Ability to lead teams, delegate tasks effectively, and oversee marketing execution.
• Strong collaboration and interpersonal skills, working across different departments.
• Basic understanding of design tools (Illustrator/Photoshop) is a plus.
• Meticulous and detail-oriented, ensuring accuracy in marketing content and reporting.
• Adaptable to a fast-paced agency environment, capable of managing multiple projects simultaneously.