Social Media Content Creator

Job Description

Social Media Content Creator
(Full-time or freelance)

You’ve got a knack for spotting what’s next — and turning it into content that hits. You’re not just scrolling; you’re thinking in hooks, captions, and camera angles.

You’ve made content that performs, and now you’re ready to help shape how a brand shows up online. You keep things fresh without forcing it, and you know how to make content feel real, not rehearsed.

You probably:

• Catch trends early and make them your own
• Know how to flex a brand voice across TikTok, IG, Reels, and beyond
• Have proof your content connects — not just views, but real engagement
• Treat shopping like a sport (or at least a creative mission)

What You’ll Be Doing:

• Make Scroll-Stopping Content – Film and edit short-form videos that show off our food, our people, and what we’re about
• Bring the Ideas – Pitch content that fits the campaign and keeps things fresh
• Own the Channels – Post and schedule across TikTok, Instagram, Facebook — and whatever’s next
• Track + Tweak – Watch performance closely, double down on what’s working
• Work with Creators – Find influencers who vibe with our brand and collab
• Jump In Elsewhere – Help out with other marketing needs when things get busy

What We’re Looking For:

• 1–2 years of content creation for social — especially photo and video
• Solid editing skills (CapCut, Canva, or whatever tool you’re great at)
• Comfortable on camera and able to hold attention
• Up to speed on what’s trending across TikTok, IG, and YouTube
• Strong grasp of platform best practices and how to optimize for engagement
• Portfolio with examples of content that performed (bonus if you’ve got the metrics)
• Detail-oriented and deadline-driven
• Self-starter who takes initiative and runs with ideas

Why You’ll Love Working at Spoon:

• WFH or Office  – We’re flexible. Work where you do your best.
• Creative Freedom – This is your playground. Test ideas, try new things, and learn fast — we’re all about experimenting and evolving.
• Hands-On Mentorship – You’ll collaborate with a sharp marketing manager, copywriter and a founder who’s all in on building something different.
• Room to Grow – We’re scaling into new markets — and you’ll grow with us every step of the way.
• No Boring Stuff – We’re mixing shopping and digital in ways that turn heads. Expect a fast-paced, idea-first environment where innovation is the default.