Digital Marketing and Content Specialist

Job Description

Job Description & Requirements

We are a vibrant, newly established preschool in the heart of Singapore dedicated to fostering an innovative, nurturing, and stimulating environment for young learners. As we embark on this exciting journey, we are looking for a talented Creative Digital Marketing and Content Creator to join our enthusiastic team. The ideal candidate will play a pivotal role in shaping our digital presence, ensuring our philosophy and values are conveyed through compelling content and creative initiatives.

Key Responsibilities:

• Digital Marketing & Strategy: Develop and implement a dynamic digital marketing strategy to enhance our online presence, engage with our target audience, and drive enrollment.
• Content Creation: Craft engaging, informative, and inspirational content across multiple platforms (social media, blogs, newsletters) that reflects our preschool’s ethos and educational approach.
• Graphic Design: Utilise your graphic design skills to create visually appealing materials (e.g., brochures, flyers, online ads) that stand out and speak to both parents and the community.
• Website Management: Regularly update our website with fresh content, ensuring it remains an accurate, engaging, and user-friendly resource for current and prospective parents.
• Taobao Ordering: Leverage your expertise with Taobao to source and order innovative educational materials and supplies that support our curriculum and classroom activities.
• Analytics & Reporting: Monitor, analyse, and report on the performance of digital marketing campaigns and website traffic, using insights to optimize future strategies.

Requirements:

1. Proven experience in digital marketing, content creation, or a related field, preferably within an educational setting.
2. Strong proficiency in graphic design with a creative flair for creating engaging visual content.
   Excellent content planning, creation, and writing skills with the ability to convey messages in a clear, engaging, and educational manner.
3. Experience with CMS and website maintenance, with a keen eye for detail and user experience.
   Proficiency in ordering through Taobao, with a knack for finding the best resources for educational purposes.
4. Ability to work independently and collaboratively in a team, with excellent time management and organizational skills.
5. Keen interest in early childhood development.