Assistant Manager/ Senior Executive, Social Media Growth & Engagement (Seconded Role)

Job Description

About the Role

We’re hiring a strategic, content-savvy social media specialist to be seconded to one of our key clients in the retail sector. This role requires a strong blend of content creation, strategic thinking, trendspotting, and community engagement. You won’t just be helping posts perform better – you’ll be helping shape what content gets made, how it connects, and why it matters.

You’ll work closely with the client’s in-house social media and content teams to craft and amplify stories that drive engagement, emotional resonance, and brand affinity – across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.

Platform Scope & Cadence Expectations
This is a hands-on role across the following platforms:

• Facebook, Instagram, LinkedIn, TikTok, YouTube – with occasional support for emerging or owned channels (e.g. WhatsApp, Telegram).
• You will be expected to contribute meaningfully to content and community engagement across multiple platforms multiply times daily, not just monitor or check in occasionally.
• This includes ideating, drafting copy, flagging trends, engaging with communities, and contributing to weekly content review discussions.
• Content performance and engagement insights will be reported on a weekly and monthly basis, with clear takeaways for optimization.You’ll be expected to operate with initiative and momentum – we move fast, test frequently, and respond in real-time when opportunities arise.

  Key Responsibilities
  
  Advise on content strategy and formats that resonate with different audience segments and social platforms.

  Work with internal teams and agency creatives to conceptualize content ideas for always-on and campaign moments – including writing or reviewing short-form copy when needed.

  Identify high-performing content and recommend strategic media boosting to drive reach, engagement, or conversions.

  Monitor content performance and deliver insights-backed recommendations to shape future content direction.

  Identify emerging trends and stay ahead of them. From social conversations to platform shifts – nothing should be too big or small. Proactively pitching trend-led or culturally relevant content ideas will earn you brownie points

  Drive community engagement that’s proactive, purposeful, and spark brand-relevant dialogue – both within and beyond owned platforms including:

  – Participating in relevant social conversations across brand, creator, and partner accounts to grow visibility and build cultural relevance.

  – Engaging in dialogue that reflects the brand’s personality and values, creating space for meaningful connection.

  – Building relationships with online communities by joining content and discussions that align with brand values and audience interests.

  – Adopt a creator mindset – not just strategizing content, but also being willing to front camera-facing moments, inject personality, and help bring ideas to life in platform-native formats.

  Requirements

  – 3-5 years of experience in social media, digital content, or marketing communications with a deep desire to prove that you have what it takes to work with one of Singapore’s most iconic brands

  –A strong portfolio or proven experience in 360 communications – from content ideation and storytelling to copywriting across digital, social, and integrated campaigns

  – Demonstrated ability to turn data and insights into actionable content decisions.

  – Familiarity with paid social boosting, audience targeting, and analytics tools such as Meta Business Manager, Emplifi, or similar.

  – Experience managing or contributing to community management strategies – including proactive engagement on external accounts (brands, KOLs, creators).

  – Deep understanding of social platform nuances (especially IG, FB, TikTok, YouTube, LinkedIn) and how to tailor content for each.

  – Creator mindset – comfortable appearing on camera when needed and contributing to content in a hands-on way, including trend participation, explainer videos, and behind-the-scenes storytelling.

  – Passionate about social media culture, local and national cultural moments, and how to craft content that resonates across each platform’s unique audience behavior.

  – Proactive, collaborative, and solutions-focused

  What You’ll Gain

  –  The opportunity to contribute meaningfully to one of Singapore’s most recognized retail brands.

  – The autonomy to shape social narratives and test new engagement strategies.

  –  The chance to work across brand-owned and earned engagement – building not just presence, but relevance.

  – A dynamic work environment where content, culture and creativity converge.