Brand Strategist

Who We Are

Job Description

About the Role
We’re looking for a strategic, business-minded Brand Strategist to join our team in Singapore. In this role, you’ll work across a diverse range of clients—from emerging startups to established regional brands—helping define their brand identity, sharpen their market positioning, and elevate their overall business strategy.

You’ll play a key role in transforming insights into meaningful brand direction, backed by research, creativity, and commercial understanding.

Key Responsibilities
Brand Strategy Development: Define compelling brand positioning, purpose, and identity frameworks that align with client goals and audience expectations.
Business & Brand Advisory: Provide strategic guidance to clients on how branding supports broader business objectives, growth strategies, and long-term differentiation.
Market Research & Insight: Conduct market analysis, consumer segmentation, and competitor audits to uncover strategic opportunities.
Industry Versatility: Apply strategic thinking across various industries—including experience in sectors like F&B, healthcare/pharma, and consumer goods.
Client Engagement: Present strategic recommendations clearly and confidently, build trusted relationships, and guide clients through complex branding decisions.
Cross-Functional Collaboration: Work closely with design, content, marketing, and digital teams to ensure strategic alignment from concept to execution.

Requirements
3–5+ years of experience in brand strategy, marketing strategy, or related roles.
Proven ability to advise clients on both branding and business strategy.
Experience working across a range of industries; familiarity with F&B and/or pharma is a strong advantage.
Strong research and analytical skills with a knack for turning insights into clear strategic direction.
Excellent storytelling, communication, and presentation abilities.
Comfortable juggling multiple projects in a client-facing, fast-paced environment.

Nice-to-Haves
Experience in a brand consultancy, creative agency, or strategic marketing environment.
Understanding of regulatory and market nuances in the pharma or healthcare space.
Familiarity with insight and planning tools (e.g., YouGov, SimilarWeb, Brandwatch).

Why Join Us
Work with purpose-driven brands across sectors and stages of growth.
Play a strategic role in shaping how brands grow, communicate, and compete.
Join a collaborative, insight-led team that values clarity, creativity, and impact.