Marketing Executive

Job Description

About the Role:
We’re looking for a passionate and driven Marketing Executive to join our growing team in the dynamic events industry. If you’re someone who thrives in Singapore’s vibrant lifestyle scene, loves creating engaging social media content, and has a knack for crafting compelling copy – this role is for you!

You’ll support our marketing campaigns from ideation to execution across digital platforms, helping to grow our brand presence and amplify our events both online and offline.

Responsibilities include but not limited to the following:
Social Media Content Creation
– Plan, create, and schedule content (posts, reels, stories, etc.) across platforms like Instagram, Facebook, TikTok, and LinkedIn
– Monitor performance and identify opportunities to grow engagement and following

Copywriting
– Write compelling captions, EDMs, ad copy, event listings, and promotional materials
– Maintain brand tone and messaging across all digital touchpoints

SEO & SEM
– Support in optimizing website and blog content for search engines
– Assist in planning and executing paid search and display campaigns (Google Ads, Meta Ads)
– Track key metrics and provide monthly performance reports with actionable insights

Media & Influencer Activation
– Coordinate with media partners and KOLs for event publicity and content collaborations
– Track and report on influencer marketing performance and outreach

Offline Programming
– Support events in developing and executing offline event programming
– Coordinate and manage stage content, performances, and live programming
– Liaise with artists, vendors, and talents to ensure smooth show flow and program delivery

We’re looking for someone who:
– Has 1–2 years of relevant experience in marketing (preferably in the events, lifestyle, or creative industry)- Is familiar with Meta Business Suite, Google Ads, Capcut, or similar tools- Has a basic understanding of SEO and SEM tools/platforms
– Is not shy and has a passion for social media and content creation (comfortable shooting content, speaking to 3rd parties, and managing onsite activities)
– Has strong writing skills with an eye for catchy, creative copy
– Is a team player with a great attitude, takes initiative, and pays attention to detail
– Able to thrive in a fast-paced, deadline-driven environment
– Able to be present on-site during events to oversee activations, troubleshoot, and create content in real time