Public Relations/ Communications Manager

Job Description

Are you a creative communicator with a passion for lifestyle and retail brands? We are seeking a Public Relations/ Communications Manager to craft compelling stories for our campaigns. Based in Singapore, this hybrid role (3 days work-from-home, 2 days in-office) offers the best of both worlds. It offers flexibility and collaboration in a vibrant team environment. You will be the go-to person for engaging the public and media with our clients’ narrative, driving positive press coverage and brand buzz across multiple sectors. If you thrive on seeing your ideas make headlines and have at least 2-3 years of relevant experience in PR or communications, we’d love to have you on board!

Key Responsibilities:

• Strategic PR Planning: Develop and implement comprehensive publicity strategies for our company’s products, services, and events, including crafting a robust crisis management plan to protect our brand reputation. You’ll create and manage PR plans (with budgets and timelines) to ensure our campaigns are timely and impactful.
• Media Relations & Content Creation: Serve as the primary liaison to lifestyle and retail media outlets and influencers. Write and distribute press releases, media pitches, and feature stories that highlight our fashion, food, and retail lifestyle brands. Monitor and analyse all media coverage, drafting appropriate responses to maintain a positive public image.
• Social Media & Integrated Campaigns: Collaborate closely with our social media and marketing teams to align messaging and create content calendars for integrated campaigns. Ensure that PR initiatives amplify our digital content (and vice versa) for consistent branding across channels.
• Event Management: Organise and represent the company at promotional events such as store launches, press tours, and press conferences. You’ll coordinate event publicity and be comfortable acting as a company spokesperson at media events and interviews.
• Relationship Building: Build and maintain strong relationships with journalists, influencers, and key opinion leaders in the lifestyle and retail space. Continuously engage our partners and media contacts to secure positive coverage and collaborative opportunities.
• Team Coordination: Oversee any junior communications staff or external agencies as needed. Provide guidance to ensure all PR activities are executed seamlessly and creatively, in line with our brand voice and objectives.

Qualifications & Experience:

• Education & Background: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or a related field is preferred.
• Experience: Minimum 2-3 years of hands-on experience in public relations or corporate communications (agency or in-house). Experience in lifestyle, fashion, F&B, or retail sectors is a strong plus.
• Communication Skills: Excellent written and verbal communication skills. Ability to craft press releases and stories that resonate with lifestyle audiences, and to pitch ideas persuasively to media.
• Media Savvy: Proven media relations skills. You know how to build media lists, nurture press contacts, and earn coverage. Familiarity with the Singapore media landscape and social media trends is important.
• Creative & Strategic Thinking: A hybrid of both creative storytelling and strategic planning abilities. You can brainstorm buzzworthy campaign ideas, but also analyse outcomes and adjust strategies. Crisis communication skills and quick problem-solving are essential.
• Organisation & Drive: Strong project management, able to juggle multiple campaigns and deadlines. Detail-oriented in tracking coverage and reporting results, with a proactive, can-do attitude.

What We Offer:

• Hybrid Work Environment: Enjoy work-life balance with our 3-day WFH, 2-day in-office schedule. We believe in flexibility, trust, and productivity. Work in your creative zone and collaborate in person with the team on office days.
• Exciting Lifestyle Portfolio: Opportunity to work on a diverse range of lifestyle and retail brands, from high-fashion labels to gourmet food products to bustling retail malls. No day is the same, as you’ll drive campaigns that make an impact in the trends people love.
• Professional Growth: As a key member of our communications team, you’ll have room to grow. You’ll work directly with experienced communications leaders and gain exposure to both the strategic and creative sides of PR (a true hybrid skillset development!). We invest in training and development – your success is our success.
• Market-Competitive Salary: We offer a competitive salary in line with market standards for PR/Communications Managers. We ensure you will receive an offer commensurate with your experience and skills (plus potential bonuses/perks).