Content Strategist (Project-Based)

The Good Side
Marketing, Social Media Jobs
Singapore
July 11, 2025
$400 - $1000 / month
Contract / Freelance
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Who We Are

We’re The Good Side — a creative agency that specialises in visual storytelling. We craft modern, thumb-stopping content for brands across lifestyle, fashion, fitness, F&B and more. Our work moves fast, hits hard, and is rooted in strategy. Our focus isn't just aesthetic shots, or just latching on to current trends - it's about telling the unique story of our clients. One reel at a time.

Job Description

The Role
We’re looking for a Content Strategist to help us generate compelling, on-brand video ideas for our clients. You won’t need to edit or shoot. You don’t even need years of experience in the industry. We just want a beautiful, electric mind. Your job is to look at a brand, understand its vibe, and pitch content ideas that will actually work based on current trends & your imagination.

You’ll start off on a project basis, working with a monthly idea credit system (e.g. 100 ideas/month spread across 5 brands). If we love your ideas, this could grow into a more permanent part-time or creative lead role.

What You’ll Do

  • Review our clients, their existing content & their brand profile
  • Come up with smart, trendy, and relevant short-form content ideas (TikTok/IG Reels)
  • Each idea should include: Title, Short Concept, Script and Visual Reference
  • Use AI tools if helpful — we care about quality ideas, not how they’re sourced
  • Work within real-world constraints (e.g. limited locations, products, or talent)

Who You Are

  • Chronically online and culturally sharp
  • Strong instincts for what works visually & emotionally
  • You enjoy the creative strategy phase more than execution
  • You can work independently, meet deadlines, and think fast
  • Bonus: Experience in content creation, marketing, or storytelling

Why This Role Rocks

  • Flexible hours, remote-friendly
  • Project-based with potential for ongoing work
  • You’ll help shape campaigns for real brands
  • We respect your ideas — and if you do awesomely it, you’ll grow with us

How to Apply
Send us the following to adamtie@hancho.org:

A short intro (1 paragraph max)

  • 3–5 content ideas you’re proud of
  • 1 humorous content idea for a furniture showroom (format: title + short idea + visual inspo link)
  • 1 wellness content idea for a beauty clinic (format: title + short idea + visual inspo link)
  • 1 engaging content idea for an FMCG brand (format: title + short idea + visual inspo link)

We’ll review applications on a rolling basis. Start date: ASAP.

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