Marketing & Community Manager

Job Description

About Us

We’re an award-winning team pioneering the future of customer engagement through BW.LAND, an innovative metaverse platform, and Bytebuddy, our signature character IP. We have a track record collaborating with global brands like McDonald’s and CapitaLand to create groundbreaking Web3 projects that consistently gain industry-wide recognition and visibility. We push the boundaries of what’s possible in the metaverse space, creating immersive digital experiences that set new standards in the industry. By joining us, you’ll be working alongside proven innovators who are shaping the future of digital engagement through high-profile, cutting-edge projects.

Bandwagon Labs is the Web3 innovation arm of Bandwagon, a dynamic media & entertainment powerhouse with over a decade of industry impact.

Role Overview

We’re seeking a dynamic Marketing & Community Manager to drive the brand presence of BW.LAND, Bytebuddy, and nurture our growing community. This role combines creative marketing strategies with hands-on community engagement to build and maintain strong relationships with our users across multiple platforms.

Roles & Responsibilities

• Develop and implement comprehensive marketing strategies for BW.LAND and Bytebuddy
• Plan and execute digital marketing campaigns and posts to drive followers, platform adoption, and community growth
• Work with our creative team to produce engaging content across various channels to market our metaverse platform and character IP
• Track and analyse marketing metrics to optimise campaign performance
• Lead community engagement initiatives on Social Media
• Moderate community channels and ensure adherence to community guidelines
• Organise and host virtual events within BW.LAND to drive user engagement
• Gather and synthesise community feedback for product development team
• Foster meaningful discussions and maintain an active, positive community atmosphere
• Host physical community events
• Develop compelling social media, newsletters, and marketing materials
• Create and maintain content calendar for all platforms
• Produce regular community updates and announcements
• Craft educational content to help users navigate BW.LAND platform

Preferred Experience & Skills

• 3+ years of experience in marketing and community management
• Track record of growing and engaging online communities
• Understanding of Web3, gaming, and metaverse ecosystems
• Experience with social media management and analytics tools
• Proficiency with design tools (Canva, CapCut Photoshop) for content creation
• Experience managing communities on Telegram, X, Instagram, TikTok, or similar platforms

Alternative Qualifications
We strongly encourage applications from candidates who may not meet all traditional requirements but can demonstrate exceptional capability through:

• Success in growing and managing their own social media presence
• Building and maintaining active online communities
• Creating engaging content and maintaining consistent engagement
• Self-initiated projects showing community-building skills
• Demonstrated ability to learn complex topics quickly
• Strong interest and self-taught knowledge in Web3/gaming/metaverse

Essential Qualities

• Excellent written and verbal English communication skills, with other languages a plus
• Self-motivated with strong organisational abilities
• Ability to work independently and manage multiple priorities
• Genuine passion for Web3, gaming, and digital communities
• Creative problem-solving abilities
• Quick learning capability and adaptability

What We Offer

• Competitive salary and benefits package
• Remote working flexibility
• 1-month work from anywhere in the world
• Medical, Dental and Hospital insurance coverage
• Opportunity to shape the future of metaverse experiences
• Opportunity to work with leading global brands with high visibility
• Professional networking opportunities with industry leaders
• Professional development opportunities
• Access to cutting-edge Web3 technology

Location

• Based in Singapore (preferred)
• Singapore Citizen, PR, LTVP (preferred)
• Employment Pass sponsorship available for exceptional candidates

Additional Positions (International)

• Remote positions available for strong candidates from other locations
• Must be able to align with Singapore business hours (SGT/UTC+8) for key meetings and community events
• Experience working with Asian markets is a plus