Marketing Strategist

Who We Are

Job Description

We are seeking a dynamic and innovative Marketing Strategist to join our team and lead our marketing efforts. In this role, you’ll be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engage customers, and boost sales. Your creativity and analytical skills will play a vital role in shaping the future of our brand’s presence in the market.

Responsibilities:

• Strategic Planning: Craft marketing strategies and campaigns that align with our company’s goals.
• Brand Management: Collaborate with graphic designers to ensure all marketing materials adhere to our brand standards.
• Partnership Development: Initiate brand collaborations and develop partnerships with other businesses to expand our reach.
• Performance Analysis: Provide monthly reports on the ROI of marketing activities and continuously optimise our strategies based on data.
• Customer Engagement: Enhance customer experience through events and innovative engagement strategies.
• Content Creation: Generate bi-weekly company blogs and manage content across all social media platforms to ensure consistent brand messaging.
• Research and Development: Conduct market research and competitive analysis to identify new opportunities and inform marketing strategies.
• Digital Marketing: Utilise SEO and SEM strategies to improve online visibility and analyse customer feedback to refine our marketing approach.
• Email Marketing: Oversee the email marketing strategy, including newsletters and promotional campaigns.
• Team Leadership: Train and supervise a marketing team, fostering a collaborative and innovative work environment.

Additional Responsibilities:

• Engage in A/B testing for marketing material optimisation.
• Create detailed customer personas for targeted campaigns.
• Implement marketing automation for efficiency.
• Organise events and promotions to increase brand visibility.
• Develop and maintain media relationships for press coverage.
• Manage the marketing budget to ensure resource efficiency.
• Stay abreast of marketing trends and apply innovative ideas to our campaigns.

Requirements:

• Proven experience in marketing strategy and brand management.
• Strong analytical skills and experience with data analysis tools.
• Excellent communication and leadership abilities.
• Creativity and a keen eye for detail.
• Familiarity with digital marketing tools and platforms.
• Ability to work collaboratively across departments.
• Bachelor’s degree in Marketing, Business, or related field.

We are interested in candidates who are well-rounded individuals with a passion for media and lead generation. The ideal candidate will be sharp, motivated, and well-connected within the industry, possessing the drive and initiative to actively increase our brand’s exposure. We value team members who can bring innovative ideas to the table and who are dedicated to advancing our marketing efforts through strategic thinking and effective collaboration.

This role is perfect for someone who thrives in a fast-paced environment and is looking to make a significant impact in our company. If you’re passionate about branding, customer engagement, and driving growth through innovative marketing strategies, we’d love to hear from you.

Note: Responsibilities are subject to change based on the company’s evolving needs.

To apply, please submit your CV and cover letter to connect@cal.sg detailing your experience and why you’re the ideal candidate for this role.

We look forward to welcoming a creative and strategic thinker to our team!