Marketing and Content Executive

Job Description

Position Overview:

We are looking for a versatile and dynamic Marketing & Content Executive to join our team. This role is integral to shaping our brand’s presence, driving engagement, and ensuring seamless execution of marketing and ecommerce operations. The ideal candidate is a creative thinker with strong organizational skills and a passion for storytelling, collaboration, and results.

Key Responsibilities:

Marketing Campaigns:

• Assist in developing and executing marketing campaigns across channels.
• Collaborate with internal teams to plan and execute seasonal promotions and launches.
• Track the performance of campaigns and prepare post-campaign analysis reports.
• Contribute to email marketing efforts, including drafting and scheduling newsletters.

Social Media Management:

• Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, etc.).
• Develop and maintain a content calendar to ensure consistent and strategic posting.
• Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
• Analyze social media performance metrics and provide insights for optimization.

Content Strategy & Creation:

• Develop and execute a content strategy that aligns with the brand’s vision and objectives.
• Create high-quality and engaging content, including photos, videos, graphics, and written posts.
• Stay updated on trends to craft innovative and relevant content, particularly for platforms like TikTok and Instagram Reels.
• Collaborate with the design team to ensure brand consistency.

KOL and Brand Collaboration Management:

• Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
• Plan and execute collaborations to boost brand visibility and engagement.
• Manage partnerships, and co-branded campaigns.

External Vendor and Service Provider Management:

• Coordinate with external vendors to ensure timely delivery of assets and services.
• Manage relationships with digital marketing agencies, freelancers, and other service providers.
• Ensure projects are executed within budget and timelines.

Key Skills & Qualifications:

• Proven experience in social media management, content creation, or digital marketing.
• Strong creative and analytical skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
• Basic knowledge of ecommerce platforms.
• Excellent project management and organizational abilities.
• Strong interpersonal and communication skills for managing external relationships.
• Familiarity with analytics tools and marketing metrics.

Preferred Qualifications:

• Basic video editing skills and familiarity with social media trends.
• Passion for fashion and an understanding of current trends and customer behavior.

What we Offer:

• A dynamic and supportive work environment.
• Opportunities for growth and career development.
• The chance to be part of a brand that is making a difference in women’s lives.