Social Media and Content Specialist

Mdm Ling Bakery
May 15, 2024
$2500 - $4500 / month
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Job Description

About The Job

  • We’re looking for a creative individual who is passionate about social media and content creation to take our brand’s online presence to the next level.
  • You will work alongside the Digital Marketing Manager and use your expertise in photography and videography to produce visuals that tell our brand’s story and resonate with our target audience across various social media platforms.
  • You will also learn more about the various digital marketing strategies we use.
  • Come be a valued member with a voice at the table in a family oriented culture with plenty of growth opportunities at Mdm Ling Bakery, and our sister brands La Levain and JU Signatures.
  • Apply now and let’s work together to achieve your career goals.


What You Will Learn And Do

  • Develop and execute social media and email marketing strategies to increase brand awareness and conversions
  • Create and produce engaging photography and videography content that aligns with the brand’s visual identity
  • Craft engaging captions and headlines that capture our brand’s voice and tone, resonating with our target audience
  • Stay up-to-date with social media trends and best practices, providing recommendations for new tactics and strategies to improve
  • Analyse performance data of organic and paid campaigns to assess ROAS, engagement rates, and other key metrics, and make data-driven recommendations for future campaigns
  • Use SEO and design thinking to improve the user experience and increase engagement on our digital platforms


Who You Are

  • Passionate about storytelling and creating engaging content
  • Mobile photography and videography skills, with the ability to create high-quality, visually compelling content that tells a story
  • Familiarity with content creation tools like Canva, Capcut etc to create engaging content which resonates with our target audience
  • A creative thinker and resourceful digital marketer, able to develop engaging content and craft compelling messages that capture your audience’s attention and drive action
  • Up-to-date with the latest trends and best practices, and eager to share your insights and challenge assumptions


How To Apply

  • This role is open to Singaporeans and PRs only.
  • Please send your resumes and portfolios to