Digital Marketing Specialist
Who We Are
Scanpap Pte Ltd is an established paper distributor and manufacturer of more than 20 years, with both B2B and B2C products and services.
At Scanpap, we believe in a team culture that is collaborative and open. We offer excellent employee benefits to match our beliefs, in order to grow a team that is creative, self-initiated and adaptable.
Job Description
Scanpap (Asia Pacific) Pte Ltd is looking for a full-time digital marketing specialist to support local and regional-based projects and collaborations. The ideal candidate will be responsible for growing revenue through digital media via designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Planning: Work with the marketing lead to plan and execute digital marketing strategy development to deliver measurable ROIs
- Campaign Development: Execute and monitor performance marketing campaigns across digital channels (namely Google Ads, Facebook Ads, display advertising)
- Analysis: Analyse campaign data and provide actionable insights to improve performance using Google Analytics and other analytic services
- Channel-Specific Tasks: Manage PPC advertising campaigns, optimise social media advertising campaigns and co-plan other initiatives to improve organic search rankings
Qualifications
- Bachelor’s degree or equivalent
- 2-4 years of digital marketing experience i.e., SEO and SEM (+ working with tools such as e.g., Semrush, Ahrefs)
- Proven experience in managing digital initiatives with a focus on delivering measurable outcomes
- Good time management, communication and the drive to initiate new ideas
- Strong written, verbal and collaboration skills
- PR or Singaporean only
