Senior Account Executive – Singapore-Chinese Culture Focus

Job Description

AGENCY FOR THE NEXT GEN

We are all about the next generation. Next generation of consumers. Next generation of platforms. Next generation of content. Next generation of brands.

That’s what gets us up every day. Working with brands to be at the forefront of the next generation. To create relevant and industry-defining work. Whether it’s to better align on the brand’s business challenges, understand the people they need to reach, tell the stories they’ve always wanted to tell or to identify the best direction to get there – when brands work with us, they get a team who knows that if we don’t rethink everything, we change nothing.

Website:

https://www.dstnct.co/

What We Do

We may be a creative agency but we are most certainly not in the business of advertising. We are in the business of understanding the human psyche.

We obsess over the psychology of our audience – what people are into, their pain-points and motivations, what makes them tick – we take all of that and we bring you and your brand to wherever people are – physically, virtually and emotionally.

That has allowed us to transcend conventional channels to be able to take care of a full spectrum of services for a holistic audience experience.

• Integrated Marketing
• Products and Platforms
• Social and Content
• Branding
• UI/UX
• Experiential
• Data & Technology

Culture

Working at DSTNCT means joining a group of people who are passionate about doing great work. Work that challenges the status quo. Work that inspires new ways of thinking. Work that makes people’s lives just a tad bit easier.

It’s a code that we live by. A way of life. Don’t believe us? Talk to us and we will show you a preview of our Culture Code to see what we mean.

There are a few things that make us all tick. Being open and taking chances. Taking pride in your work. Doing the right thing. Working as a team. Being resourceful and solving problems. We’ve always believed that you’re the average of the 5 people you surround yourself with. It’s time to ask yourself: What kind of people do you want to be around with?

Senior Account Executive – Singapore-Chinese Culture Focus

The Senior Account Executive – Chinese Singaporean Culture Specialist with Chinese Singaporean cultural expertise is responsible for the day-to-day project management within the accounts they handle, with a particular focus on integrated marketing campaigns targeting Chinese Singaporean audiences or requiring deep cultural insights. They are responsible for overseeing the activities of junior executives and managing client relationships across Singapore’s multicultural context.

This role requires advanced account management skills alongside cultural understanding to effectively translate client business objectives into successful campaigns that resonate with Chinese Singaporean consumers. The Senior Account Executive must be comfortable discussing marketing strategy across cultural contexts while communicating complex concepts to clients in accessible terms, bridging any cultural or language gaps that may exist in Singapore’s diverse society.

The Senior Account Executive must maintain deep knowledge of Chinese Singaporean consumer behaviors, cultural trends, and market dynamics. They are responsible for managing clients, receiving new briefs, and building strong relationships within Singapore’s unique cultural landscape. They are also required to grow accounts by identifying opportunities within the Chinese Singaporean market segment, securing bigger budgets across all services, and retain accounts year on year through exceptional service delivery that demonstrates cultural intelligence and sensitivity to Singapore’s Chinese heritage and contemporary influences.

Key Responsibilities

·       Assist the Account Manager and Account Director with management of clients and projects, particularly those targeting Chinese Singaporean audiences or requiring Chinese Singaporean cultural insights

·       Develop and implement culturally appropriate marketing strategies for the Chinese Singaporean market across traditional and digital channels

·       Lead cross-cultural communication to ensure campaign messages maintain their integrity and impact when targeting Chinese Singaporean audiences

·       Manage the end-to-end delivery of projects, ensuring they meet quality standards, timelines, and budget requirements while maintaining cultural authenticity and relevance to the Singaporean context

·       Identify and navigate cultural nuances unique to Chinese Singaporeans that could impact campaign effectiveness

·       Retain and renew key business accounts while identifying opportunities for growth in Chinese Singaporean market segments

·       Build management skills by mentoring and managing junior executives, particularly on Chinese Singaporean cultural considerations

·       Ability to manage multiple projects simultaneously across various channels and platforms, including media specific to Chinese Singaporean audiences

·       Work with the Account Manager to brief creative and strategy teams with clear cultural context and assist with the formulation of culturally-relevant marketing strategies for the Singaporean market

·       Facilitate effective communication between clients and internal teams throughout the project lifecycle, bridging any cultural gaps within Singapore’s multicultural environment

·       Handle budgets and manage campaign costs while understanding value propositions in the Chinese Singaporean market

·       Write client reports covering all aspects of campaign performance with insights on Chinese Singaporean market response

·       Advise on cultural adaptation of creative concepts and messaging for Chinese Singaporean audiences, considering both traditional values and modern Singaporean influences

·       Make ‘pitches’, along with other agency staff, to try to win new business for the agency, highlighting Chinese Singaporean market expertise

·       Stay updated on Chinese Singaporean market trends, cultural developments, and consumer behaviors to provide forward-thinking recommendations to clients

·       Support translation and transcreation of campaign materials when necessary, ensuring cultural relevance to Chinese Singaporean audiences, including appropriate use of Singlish or dialect phrases when beneficial

Required Skills

·       2-3 years of working experience in integrated marketing communications preferably in an agency setting in Singapore

·       Fluency in English and Chinese (Mandarin and preferably one or more Chinese dialects common in Singapore such as Hokkien, Cantonese, or Teochew) – written and verbal

·       In-depth understanding of Chinese Singaporean culture, traditions, values, and societal norms, including the blend of traditional Chinese culture with uniquely Singaporean influences

·       Experience working with Singaporean brands or on campaigns targeting Chinese Singaporean audiences is highly desirable

·       Knowledge of Singapore’s ethnic demographics and the specific characteristics of the Chinese Singaporean community

·       Excellent cross-cultural communication and interpersonal skills in Singapore’s multicultural environment

·       Knowledge of media consumption habits and digital platform preferences of Chinese Singaporeans

·       Familiarity with Singlish and when it is appropriate to incorporate in marketing communications

·       Understanding of key cultural festivals and events important to Chinese Singaporeans and their local significance

·       Any leadership experience in mentoring a junior will be a bonus

·       A proactive attitude, with the ability to use initiative and problem-solve across various cultural contexts within Singapore

·       Well-organised, detail-oriented, digitally and socially-savvy with knowledge of social platforms popular among Chinese Singaporeans

·       The ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail

·       Effective teamworking and time management skills in Singapore’s fast-paced work environment

·       Influencing and negotiation skills that consider Chinese Singaporean business etiquette and communication styles

·       Strong oral and written communication skills in both English and Chinese, with ability to explain complex concepts in culturally relevant ways to Singaporean audiences

·       Commercial awareness of Singapore’s market dynamics, particularly relating to Chinese Singaporean consumers

·       A passion for advertising and an understanding of what makes a good advertisement for Chinese Singaporean audiences

·       Cultural intelligence and sensitivity to navigate Singapore’s multicultural society effectively

·       Ability to identify potential cultural pitfalls in marketing campaigns before they reach Singaporean audiences

·       A willingness to learn and stay current with emerging trends in Singapore’s Chinese community

·       Resilience, to enable you to deal with problems, constructive criticism, and the complexities of cross-cultural projects in Singapore

·       IT literacy including familiarity with platforms popular among Chinese Singaporeans

·       Familiarity with project management tools is beneficial

·       Experience monitoring the effectiveness of advertising campaigns across Singapore’s media landscape

DSTNCT reserves the right to modify this job description by giving written notice to you.