Social Media Marketing Intern

Job Description

foptics is a leading optical eyewear company based in Singapore, dedicated to providing stylish and ultra affordable (at 39.90 ALL-IN!) optical eyewear to our customers. We are looking for a creative and passionate Part-Time Social Media Content Creator to join our team and help us connect to our Millenials and Gen Z audiance, and grow our content presence on major social media platforms like Instagram, TikTok, Facebook, and YouTube.

In this role, you’ll be responsible for creating engaging, on-brand (sometimes crazy) content that connects with our audience. If you’re a social media enthusiast with a knack for storytelling, a keen eye for aesthetics, and a love for fashion and eyewear, we’d love to hear from you!

Key Responsibilities:

Content Creation: Develop and produce high-quality, visually appealing content (photos, videos, reels, stories, etc.) for foptics.
Trend Awareness: Stay up-to-date with social media trends, especially in current affairs, fashion and lifestyle, and incorporate them into your content strategy.
Brand Representation: Ensure all content aligns with foptics’ fun and on-trend brand identity, values, and messaging.
Engagement: Collaborate with the team to brainstorm creative campaigns to grow our audience and engagement.
Platform Management: Schedule and post content across platforms, ensuring consistency and optimal timing for maximum reach.
Analytics: Monitor and analyze content performance, providing insights and recommendations for improvement.
Collaboration: Work closely with the marketing team to align social media efforts with broader marketing goals.

Qualities We’re Looking For:

Creative Vision: Ability to conceptualize and execute visually edgy and engaging content.
Social Media Savvy: Strong understanding of major social media platforms (Instagram, TikTok, Facebook, YouTube) and their best practices.
Fashion Sense: A good eye for style, trends, and aesthetics, especially in the context of fashion.
Storytelling Skills: Ability to craft compelling narratives that resonate with Millenials and Gen Z.
Tech Proficiency: Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.) and social media scheduling tools.
Self-Motivated: Proactive, organized, and able to work independently with minimal supervision.
Team Player: Collaborative and open to feedback, with strong communication skills.

Requirements:

Must be based in Singapore.
Comfortable in front of camera.
Prior experience in social media content creation, photography, or videography is preferred but not required.
Access to basic content creation tools (e.g., smartphone with a good camera, editing software, etc.).
Strong written and verbal communication skills in English (additional languages are a bonus).
Ability to commit to part-time hours (flexible schedule).

What We Offer:

Competitive compensation.
Flexible working hours and the ability to work remotely.
Opportunity to work with a fun, creative team and build your portfolio.
Free or discounted Foptics eyewear!
Questions? Hit us up!