[Full-Time] Brand Executive 🍀

Good Totes
Singapore
July 31, 2025
Staff discounts, flexible work arrangements
Full Time
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Job Description

Good Totes is looking for a Brand Executive who lives and breathes TikTok, loves making ideas go viral, and knows how to make things happen — whether it’s a skit, a collab, or a creator drop.

You’ll lead our TikTok and content strategy, and also manage on-ground brand partnerships and local affiliate collabs in Singapore. Think: filming with the team one day, negotiating a TikTok creator collab the next.

If you’ve ever said “I have an idea” five times before lunch, you might be perfect for this!

About this role:

  • Hybrid position
  • Office location: Bukit Batok (we have a beautiful office!)
  • Reliable laptop, iPhone, and editing tools required

What You’ll Own

🎥 TikTok & Social Video

  • Plan, film, edit, and post scroll-stopping content for TikTok (5x/week)
  • Concept and execute original content series — skits, styling vids, founder POVs, behind-the-scenes
  • Manage our TikTok Live efforts (either host yourself or manage talents)
  • Repurpose top-performing content for ads and IG Reels
  • Jump on trends — but always add the GT twist

🤝 Brand Partnerships & Local Affiliates

  • Manage Singapore-based TikTok creators and community collabs
  • Coordinate with brand partners on timelines and deliverables
  • Occasionally help with campaign support, gifting, or events
  • Other ad-hoc marketing duties as assigned

You’ll Be a Great Fit If You…

  • Are extremely fluent in TikTok and IG short-form video — both as a creator and consumer
  • Have experience filming and editing video content (even just on CapCut or iPhone)
  • Are comfortable directing shoots or being on camera if needed
  • Can think strategically and execute fast
  • Have a great eye — you know what “good taste” looks like
  • Are naturally resourceful, persuasive, and full of ideas

Bonus Points If You:

  • Have worked on TikTok Live or creator campaigns
  • Have experience managing partnerships or working with affiliate/influencer platforms
  • Understand TikTok performance metrics and how to use them to improve
  • Have a network of creator or brand friends in SG

💌 Why You’ll Love It

  • Work with a young, fun, creative, and collaborative team
  • You’ll have real ownership and creative freedom
  • Free bags!
  • NO micromanagement!

Due to high volume of applications, only shortlisted candidates will be contacted

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