Marketing and PR Executive

Tow Tow
Marketing & PR Jobs
Singapore
April 17, 2024
$1900 - $3800 / month
Full Time
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Who We Are

Tow Tow is a fashion brand that seamlessly blends traditional leather craftsmanship with cutting-edge 3D printing technology. Dedicated to creating distinctive, high-quality bags, Tow Tow offers a unique fusion of classic style and innovative functionality. Each piece is a testament to the art of craftsmanship, designed for the modern individual who appreciates both aesthetics and practicality. Tow Tow is more than just a bag brand; it's a celebration of personal style and technological innovation, committed to redefining the boundaries of fashion accessories.

Job Description

Overview:

Tow Tow, a pioneering fashion brand that marries traditional leather craftsmanship with cutting-edge 3D printing technology, is looking for a Marketing and Public Relations Executive. This role is designed for a passionate marketer who thrives in innovative environments and is keen to take on the challenge of promoting a unique brand that blends classic style with modern technology. The ideal candidate will have a robust understanding of both digital marketing and public relations strategies, to enhance Tow Tow’s visibility and influence in the fashion industry.

 

Role Responsibilities:

  • Brand Promotion: Develop and execute marketing and PR strategies that enhance brand visibility and foster engagement across multiple platforms.
  • Media Relations: Manage relationships with media outlets and coordinate all public relations activities, ensuring consistent brand representation.
  • Content Creation: Plan and produce compelling content for press releases, media kits, company website, social media, and promotional materials.
  • Event Management: Plan and execute events such as product launches, press conferences, and public appearances to boost brand image and communication.
  • Influencer Collaboration: Identify and collaborate with influencers and key community leaders to extend brand reach and authenticity.
  • Market Analysis: Conduct ongoing competitive, market, and trend analyses to inform strategic decisions and campaign development.
  • Reporting: Monitor, analyse, and communicate PR results on a quarterly basis.
  • Cross-Functional Collaboration: Work closely with the design and production teams to accurately convey brand messages and product innovations.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
  • Proven experience in marketing and PR, ideally within the fashion industry, with at least 3 years of relevant professional experience.
  • Strong understanding of media operations and digital media strategies.
  • Excellent verbal and written communication skills.
  • Creative thinker and proactive problem solver.
  • Adept at building relationships with media and stakeholders.
  • Proficiency in social media platforms and digital marketing tools.
  • Ability to work in a fast-paced and dynamic environment.
  • Passion for fashion, craft and technology with a keen eye for aesthetics and detail.
  • Both part time and full time roles accepted.

 

How to Apply:

Please submit your resume, a cover letter, and any relevant work samples/portfolio (if applicable). Ensure your application demonstrates your experience in marketing and public relations.

Additional Information:

At Tow Tow, we cherish our employees’ well-being and strive to provide a workplace that fosters health, happiness, and career growth.

 

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