Media Planner
Who We Are
At InstaMedia Labs, a media planning agency based in Singapore, we deliver agile planning, practical optimisation and expert analysis to help you get the most out of your campaign media budget. With creative strength from Blak Labs, we are able to work across both content and media to ensure we reach the audience with relevant targeting and content that resonates.
Job Description
- Research, plan and execute and manage media campaigns and ensure the media plans and campaigns meet clients objectives and KPIs
- Ensuring that campaign plans aligns with client or company objectives
- Ensure campaigns go live in a timely manner, monitor campaign, provide optimisation analysis and reporting
- Media touchpoints cover Outdoor, Print, Digital (Meta), Tik Tok, Programmatic, Google Search to name a few
- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
- Researching the current media landscape and keeping up to date with the latest media trends
- Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
- Building and maintaining relationships with clients, advertising platforms and influencers where needed
- Campaign set up on digital platforms where needed, example Google, Meta, Tik Tok, StackAdapt to name few
- Working knowledge of Google Analytics if possible
- Work alongside internal team members to manage internal communications, client meetings and budget allocation for assigned accounts
- Organise and implement the day to day media planning process
- Coordinate with clients and internal on getting approval for media plans, creative assets etc.
- Familiar with campaign related metrics and media buying process
- Lead media-related client meetings where needed, ensure WIPs are in place and reports are presented to the client on the slated timelines or when needed
- Leverage on tools or resources when needed to research and plan for client campaigns, including competitive analysis where needed
- Manage client media billing approval, invoice reconciliations and ensure cost estimates are done up and shared with client for approvals
- Participate and support in pitches as and when needed
Requirements
- 1 to 2+ years media planning experience as Planner; needs to have been in digital planning capacity or similar related experience in media agency or integrated agency
- Demonstrated presentation and writing skills
- Experience negotiating with and managing vendors
- Experience evaluating and recommending strategy and placements for digital campaigns
- Proficiency with MS Office: Outlook, Excel, Word and PowerPoint, Google Slides, Google Documents
- Full service agency or media agency experience preferred, but not required
