Social Media Content Creator

Capen Marketing Pte Ltd
Marketing, Photography, Video & Animation Jobs, Social Media Jobs
Singapore
June 17, 2025
Why Join Kele? • Be part of a trusted local brand with a growing online footprint and strong community following. • Work within a collaborative and supportive team environment where creative ideas are valued. • Company transport provided: daily pick-up and drop-off at Westgate. • ⁠Medical and dental benefits • Opportunities for personal and professional growth in a dynamic and fast-paced
Full Time
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Who We Are

Kele is a well-established, Singapore-based pastry brand renowned for our quality, creativity, and commitment to bringing traditional flavours to modern audiences. We take pride in our heritage while innovating new ways to connect with customers both offline and online. As we continue to expand our digital presence, we are seeking a driven and talented Social Media Content Creator to join our team and play a key role in crafting engaging content that amplifies our brand story and drives sales.

Job Description

Key Responsibilities

• Conceptualise, shoot, and edit high-quality short-form video content suitable for platforms such as Instagram Reels, TikTok, YouTube Shorts, Douyin, Xiao Hong Shu, and LINE.
• Identify relevant social media trends and creatively adapt them to align with Kele’s brand values and messaging.
• Work closely with the marketing team to develop creative concepts, scripts, and content calendars that support campaign objectives.
• Monitor and analyse content performance metrics to inform strategy and optimise future content for maximum reach and engagement.
• Manage and update content schedules to ensure timely delivery and publication across all social platforms.

• Plan, schedule, and execute future live-streaming sessions to demonstrate products, engage audiences, and convert viewers into customers.
• Optional: Be comfortable appearing on camera when required or shoot live streams and support to other team members or talent featured in content.

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Requirements

• Diploma or Degree in Marketing, Mass Communication, Multimedia, or a related field preferred.
• Fresh graduates with a strong portfolio and passion for content creation are welcome to apply.
• Proficiency in video shooting and editing; experience with editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) is advantageous.
• Bilingual in English and Mandarin is required, in order to effectively engage with diverse audiences and produce culturally relevant content.
• Familiarity with all major social media platforms, including Instagram, TikTok, Douyin, Xiao Hong Shu, and LINE.
• Excellent organisational, communication, and time management skills.
• A team player who is proactive, creative, and able to work independently with minimal supervision.
• Prior experience managing content calendars and collaborating with other creators or stakeholders will be an added advantage.

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