Influence Strategist
Job Description
Company Description
Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specializing in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its consecutive Gold Awards for Influencer Agency of the Year since 2020, highlighting its success in delivering impactful marketing strategies and solidifying its reputation in the industry.
Role Description
We are seeking a dynamic Influence Strategist to join our team in Singapore, with flexibility for some remote work. This role blends the strategic elements of business development with the operational rigor of account management, focusing on building and nurturing client relationships while delivering exceptional influencer marketing campaigns.
The ideal candidate will possess a deep understanding of influencer marketing, excellent listening skills, and the ability to dive beneath the surface of client concerns to uncover core needs. They will be organized, disciplined, and proactive in addressing challenges, not just taking orders.
Key Duties and Responsibilities
Client Success Development:
Develop and grow accounts by identifying new opportunities, proposing innovative strategies, and enhancing client satisfaction.
Identify and capitalize on new business opportunities
Client Relationship Management:
Build and nurture strong, long-term relationships with clients, acting as the main point of contact and trusted advisor.
Understand and anticipate client needs by asking probing questions, listening actively, and going beyond surface-level concerns.
Consistently communicate with clients via email, phone, or WhatsApp to address concerns and provide clarity.
Campaign Strategy and Execution:
Collaborate with internal teams to develop and execute creative and impactful influencer marketing campaigns.
Follow and adapt to fit specific client briefs, ensuring content is relevant and tailored to the client’s goals.
Identify and propose suitable influencer profiles and construct content angles that resonate with the target audience.
Project Management:
Oversee the planning, scheduling, and execution of campaigns, ensuring timely delivery of key milestones.
Maintain an organized workflow, managing multiple projects simultaneously with consistency and discipline.
Monitor campaign progress, track metrics, and ensure that financial objectives are met.
Qualifications
A strong understanding of influencer marketing and social media platforms.
Excellent listening skills with the ability to read between the lines and delve deeper into client conversations.
A creative and analytical mindset with a focus on driving results and achieving benchmarks.
Exceptional organizational skills with a consistent and disciplined approach to managing projects.
Proficiency in written and verbal communication, with the ability to convey complex ideas clearly and effectively.
A diploma or degree in Marketing, Communications, Digital Marketing, or a related field is preferred but not required.
1-2 years of experience in digital marketing or influencer marketing is ideal; fresh graduates with relevant skills are welcome to apply.
