Fashion Marketing

Job Description

Job Title: Singapore Women’s Fashion Operations & Marketing Specialist

Location: Singapore

Reporting to: Singapore Market Director / Brand Manager

Key Responsibilities

1. Market Analysis & Product Strategy

• Conduct in-depth research on Singapore’s women’s fashion market, analyzing trends, consumer preferences, and demand dynamics.

• Continuously monitor peers in the minimalist women’s fashion industry to provide product selection and pricing recommendations.

• Regularly prepare market analysis reports to support inventory decisions and adjustments in product strategy.

2. Advertising & Social Media Marketing

• Develop and implement advertising content strategies for platforms such as Google Ads, YouTube Ads, and Facebook/TikTok Ads to enhance engagement and conversion rates.

• Analyze trends on platforms like TikTok, Instagram, and Xiaohongshu to devise content promotion strategies aligned with the brand’s minimalist style.

• Plan and execute various social media marketing campaigns to increase brand exposure and boost user engagement.

3. Content Planning & Visual Aesthetic Oversight

• Research popular video styles on TikTok and Instagram to formulate short-form content strategies for the brand.

• Oversee the quality of all visual content, ensuring that all images and videos reflect the brand’s high-end minimalist style.

• Coordinate with the China-based content team to produce stylish videos and promotional materials that accurately convey the needs of the Singapore market.

• Write product copy and video descriptions to optimize marketing messages and improve conversion rates.

4. Data Analysis & E-commerce Platform Operations

• Monitor performance data on platforms such as Shopee, TikTok Shop, and Shopify, analyzing sales performance, best-selling products, and customer behaviors.

• Utilize data insights to optimize promotional activities, pricing strategies, and product selections, thereby driving sales growth.

• Track advertising performance through A/B testing and continuously improve the return on marketing investment (ROI).

5. Cross-Department Collaboration & Exchange Learning

• Maintain effective communication with the China-based content team to ensure marketing materials meet the demands of the Singapore market.

• Assist with uploading product images and videos to the website and social media platforms; those interested can participate in exchange and learning sessions at the China headquarters.

• Coordinate online customer service (handled by the administrative assistant or designated staff) to enhance the overall customer experience.

Qualifications & Requirements

• Language Skills:

• Excellent written and verbal English communication skills, capable of producing high-quality marketing copy and product descriptions (daily work is primarily conducted in English).

• Market & Industry Experience:

• Familiarity with the Singapore women’s fashion market and an understanding of local consumer behaviors and trends.

• Experience in social media marketing and managing e-commerce platforms such as TikTok, Instagram, Xiaohongshu, Shopee, and Shopify.

• Skills & Attributes:

• Strong data analysis capabilities and market insight.

• Excellent communication and coordination skills, enabling effective collaboration with both the local Singapore team and the China-based content team.

• A keen sense of fashion with a proactive, entrepreneurial spirit and a strong willingness to continuously learn.

• (Bonus) Experience in photography and video production, with the ability to create high-quality visual content that meets the brand’s aesthetic standards.

Preferred Qualifications

• Proficiency with digital marketing platforms such as Google Ads, Facebook Ads, and YouTube Ads.

• Familiarity with TikTok live streaming and Xiaohongshu promotional strategies.

• Experience in the fashion industry or with local minimalist women’s fashion brands.

Role Highlights

• Directly engage with the Singapore market by formulating and executing targeted marketing strategies.

• Play a key role in cross-department collaboration, ensuring seamless integration between operations in China and Singapore.

• Enjoy significant creative freedom and career growth opportunities by directly participating in shaping the brand’s visual identity and content output.

This job description is designed to attract candidates with strategic thinking, creativity, and strong market execution capabilities to support LBZSTUDIO’s rapid growth in Singapore and the broader Southeast Asian market. Please review and confirm as needed, and proceed with schedul