Social Media Executive

Job Description

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all franchised under the world’s largest and most prestigious hotel company — Marriott International.

Our hotels:

• Duxton Reserve Singapore, Autograph Collection
• Maxwell Reserve Singapore, Autograph Collection
• The Vagabond Club, Singapore, a Tribute Portfolio Hotel
• The Serangoon Club, Singapore, a Tribute Portfolio Hotel

Our restaurants & bars:

• Yellow Pot, Anouska’s
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar
• The Whiskey Library & Jazz Club, Sharab aur Kebab
• GupShup

Garcha Group benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in 8,700+ hotels worldwide.
• As an associate of a Marriott hotel, you have access to the Global Learning + Development tool, which creates personalised learning experiences designed to help you thrive in your Marriott career journey.
• Comprehensive health insurance plan with the option to upgrade at subsidised corporate rates.
• 2-night yearly staycation including all meals and beverages (incl. alcoholic) in any of the four Garcha Group hotels in Singapore.
• 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels.

Key responsibilities:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look and feel of all communication.
• Create artwork for our exciting hotels and food and beverage outlets, capturing the essence of each concept and enticing guests with visually stunning designs.
• Maintain collateral for our regular happenings and events, ensuring consistency in branding and messaging across print and digital materials.
• Design social-first content to support the commercial performance of the hotels and food and beverage outlets, including promotional campaigns, special offers, and events.
• Develop social media campaigns and strategies to increase brand presence and participation.
• Create and organise photography, videography, and editing for all marketing needs.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging brand-compliant content.
• Collaborate with the marketing team to deliver 360-degree marketing plan, contributing innovative ideas and designs to drive brand awareness and revenue.

Other responsibilities may include:

• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
• Maintain and update content on Marriott.com and hotel vanity websites to ensure all communication is up-to-date and on the brand.
• Coordinate events with and independently from company, and continue relationships/partnerships.
• Assess, recommend, develop and maintain relationships with influencers through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above the line, below the line market trends and new developments.
• Identify other online marketing opportunities to increase brand and hotel awareness.
• Drive traffic and conversion for F&B dining venues’ websites and ensure offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B websites through Search Engine Optimization and Display Media.
• Ensure optimal utilisation of Marriott digital tools and channels to maximize marketing coverage.

Education and experience:

• Diploma/Degree in Marketing, Communications, Public Relations, Graphic Design, Visual Arts or related field.
• Strong portfolio showcasing creative work across various media and social media.
• Expertise in social media content design, with a keen eye for trends and an understanding of what resonates with target audiences.
• Proficiency in creative software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and Canva.
• Experience in video editing and motion graphics, with the ability to create dynamic visual content for social media and digital platforms.
• Strong understanding of brand standards and the ability to adhere to brand guidelines while infusing creativity and innovation into designs.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Ability to think creatively and strategically.