Marketing Manager (F&B / Restaurant)

Wheeler's Estate Pte Ltd
May 14, 2024
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Job Description

Primary Role & Responsibilities:

路 Identify and segment target audiences, creating tailored marketing messages to maximize engagement and attendance.
路 Analyze market trends and competitors, and coordinate and suggest marketing strategies based on market research and sales trend.
路 Oversee the creation of compelling content for promotional materials, websites, and social media channels, ensuring alignment with brand identity.
路 Utilize digital marketing tools, including social media, email marketing, and online advertising, to optimize reach and engagement.
路 Conduct thorough post-event evaluations to assess marketing effectiveness, gather feedback, and identify areas for improvement.
路 Lead and mentor a marketing team, fostering a collaborative and high-performance culture.
路 Stay current with industry trends, emerging technologies, and marketing innovations, integrating new approaches into event marketing strategies.
路 Develop engaging content for marketing materials, such as social media posts, email newsletters, and promotional collateral.

Requirements

路 At least 2-3 years of working experience in the relevant / related field
路 Creative flair and good eye for design & aesthetics
路 Demonstrates a positive attitude and able to work both independently and in a team.
路 Excellent command of written and spoken English
路 Pleasant disposition with strong communications skills
路 Able to work under pressure and in a fast-paced environment
路 5 days鈥 work week