CONTENT STRATEGIST

Our Grandfather Story Pte Ltd
March 26, 2024
$3000 - $3500 / month

Job Description

UNFOLD Asia, an independent media group dedicated to captivating and enlightening Southeast Asian audiences through innovative storytelling, seeks a versatile individual to strengthen our position as a regional leader in authentic narrative creation.

We’re home to media brands such as OGS, nOm and Ribbit.FYI, reaching over 10 million viewers monthly.

As a Content Strategist, you serve as the wellspring of meaningful, groundbreaking, and unexpected concepts. Collaborating closely with both our business and creative teams, your primary mission is to conceive high-quality, on-brand sponsored content across our platforms that not only resonate with our audience but also satisfy our sponsors.

Additionally, you will play a strategic role in future-proofing our platforms, ensuring creative adaptability and product desirability. Beyond sponsored content, you will also contribute to our overall platform strategy and have the opportunity to breathe life into new shows and concepts.

Responsibilities:

  • Develop and conceptualise paid/sponsored content across our range of media brands and platforms.
    Offer creative insights and recommendations to sponsors during project briefings, brainstorming sessions and presentations.
    Collaborate closely with the project team to supervise the execution of creative concepts.
    Research and identify emerging content trends, audience behaviours, and partnership prospects.
    Deliver recommendations and insights regarding content performance and overall platform growth, grounded in a data-driven approach.

Requirements:

  • Possess an exceptionally creative, inquisitive, and adaptable mindset.
    Proficient in presenting and articulating ideas concisely and persuasively.
    Team player who is responsible, self-directed and agile in a fast-paced environment
    You should have strong sense of what makes a good story, deep interest in society and culture, and be familiar with what our brands stand for
    Work experience with a media publisher or content agency  – as opposed to advertising – is preferred