Who We Are
Job Description
The end to end project will look into
a) Re-align the digital strategy of the Brand from an Omni channel perspective,
b) Adapt the digital strategy for Singapore into the other markets under SKLO’s care,
c) Prepare digital marketing calendar across platforms,
d) Negotiate with platforms to improve brand positioning and overall digital sales,
e) Manage marketing collaterals with third party vendors, including SEO,SEM, photo and videography.
NOTE: PRIOR EXPERIENCE WITH SHOPIFY IS A PLUS
Training Outline Digital Marketing Planning-Â 1) Review and obtain budgetary approval for necessary marketing collateral activations. (1 hr) 2) Provide preliminary analysis of the various modes and Return of Investment feedback (2 hrs) 3) Obtain quotes from the various modes and to recce site if necessary. The modes include external resource like vendors in SEO, SEM (8 hours)
Training Outline Digital Sales Planning 1) Finalise all digital sales mechanism for external platforms like Lazada, Shoppee, Krisshop (1 hrs) 2) Update SKLO Shopify in house shop site (1 hr) 3) Update SKLO Shopify site vendor on updates on collaterals (3 hrs), 4) Review and approval for Ad buys, Search word buys (1 hr),
Training Outline Digital Sales Execution 1) Manage digital sales via all the in house and external platforms over the first campaign period (2 hrs) 2) Update on shop site inventory and to ensure accuracy (2 hrs) 3) Forward the digital sales to operation team for fulfilment (2 hrs) 4) Summary report on sales to Management (1 hr), 5) Analyse the traffic flow, sales output, and other online commerce key components and to provide an outcome report (2 hrs)
Job Type: Part-time
Work Location: Remote