Senior Marketing Executive

Spa Esprit Group
Marketing & Advertising Jobs
Singapore
December 5, 2024
$3000 - $4000 / month
Full Time
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Who We Are

Spa Esprit Group is a hospitality and wellness company that creates, owns and operates a series of timeless, thoughtful portfolio of concepts and brands, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time. While each has a diverse language of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to the most awesome homegrown experiences for all who walk through the doors.

Job Description

Responsibilities:

Develop and execute innovative lead generation strategies specifically tailored for the beauty and wellness industry.
Utilize analytics tools to track the effectiveness of lead generation campaigns and adjust strategies accordingly.
Collaborate with sales teams to optimize the conversion process from leads to customers.
Partner with appointed vendors, our creative department, and content creators to produce compelling content for platforms like Facebook, Instagram, Xiaohongshu, YouTube and TikTok.
Engage actively with online communities to boost brand presence and customer interaction.
Stay ahead of social media trends and employ analytics to ensure content effectiveness and alignment with brand goals.
Strategize, book, and manage advertising campaigns in key locations such as shopping malls and other high-traffic outdoor areas.
Work with vendors and internal teams to guarantee timely and successful ad placements
Collaborate with vendors and the marcom team to keep the company website and landing pages up-to-date.
Optimize landing pages, manage form submissions integration with Google Sheets, and maintain high functionality and loading speeds of all digital assets.
Initiate and outline briefs for video projects and oversee the production process with content creators and production companies from inception to delivery.

Requirements:
* Diploma or Bachelor’s degree in Marketing, Communications, or related field.
* Minimum 1-2 years of experience in marketing, with substantial experience in lead generation within the beauty environment.
* Proven expertise in digital marketing, social media management, and content creation.
* Exceptional organizational and project management skills, capable of handling multiple projects simultaneously under tight deadlines.
* Strong communication skills and proficiency in engaging storytelling.
* Experienced with digital marketing tools and platforms, such as CMS and social media analytics tools.

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