Content Manager/Copywriter

Job Description

Advance editorial/copywriting content

• Plan/manage content, write copy, undertake copy editing and drive content management across platforms including social platforms, articles, publications, below-the-line collateral and digital
• Conduct editorial review to ensure impeccable language, spelling and grammar
• Review that the content complies with brand guidelines, aligns with larger campaign concepts and achieves communication objectives

Manage and roll out campaigns

• Review that the content complies with brand guidelines, aligns with larger campaign concepts and achieves communication objectives
• Work in partnership with various departments to create and execute work for various clients
• Collaborate with various teams in design, art and others for content development

Generate and execute ideas and concepts for campaigns

• Develop and execute through-the-line concepts and ideas for campaigns across various relevant touchpoints (digital, ATL & BTL)
• Conduct research to gather insights and understand client, target audience, and market
• Collaborate with the team to generate the ‘big idea’ ie on-brief and compelling creative approaches, concepts and copy