Strategically understand clients’ needs to deliver solutions that fulfil brand communications
objectives
Carry out market research in order to achieve the desired communication objective
Participate and contribute to brainstorming sessions with art directors and copywriters to develop and execute unique brand message and visual
Conceptualize, develop and execute original, and strategically-sound creative concepts and ideas across a full range of design communication channels
Execute brand communications collaterals across a spectrum of above and below the line
materials
Explore AI applications to enhance design and workflow processes.
Develop and recommend interactive e-publications that cater to e-reading habits and behaviors.
Develop competency in print production knowledge and able to attend press checks independently to assess print quality and provide solutions should problems arise.
Develop knowledge and skills on photography art direction, and work with photographer and talents during shoots, to produce excellent images that meet clients’ requirement.
Support account managers with client engagement and offer creative solutions when needed.
Actively engage in traffic management processes, contribute to defining best practices, and
use digital workspace apps to optimise workload.
Maintain a positive presence and foster cohesion both within and across teams.
Ensure the creative team (designers, illustrators, motion artists) consistently adheres to the
approved art direction and visual standards.
Lead concept development and provide hands-on creative support
Liaise with both internal and external designers, freelancers, and production partners to
ensure all visual elements are aligned with the intended art direction.
Review and provide feedback on creative assets, ensuring brand consistency and design
excellence.
Act as a brand guardian, maintaining visual integrity across all touchpoints while adapting to
client-specific needs or evolving briefs.
