Brand and Content Lead

Job Description

We are looking for a dynamic, driven brand storyteller & content lead to elevate our photography and videography content. You will act as the creative brain behind our digital presence, working alongside our agency partners, to craft compelling, authentic content.

This is more than just content creation—you’ll need to live and breathe the brand, immersing yourself fully to understand its soul and translate it into captivating content. You’ll champion the brand’s voice across platforms, ensuring consistency and creativity in every piece of work, while also personally creating ad-hoc and on-the-ground content that fills gaps and adds vibrancy.

Responsibilities

– Involved in all aspects of Marketing with focus on content creation.

– Oversee the planning, scheduling, and delivery of content across digital platforms.

– Manage and guide on all photography and videography, ensuring alignment with brand strategy and timely execution.

– Immerse yourself in the brand ethos and voice.

– Stay deeply informed on F&B and street culture trends to ensure our content remains fresh, bold, and culturally relevant.

– Monitor and adapt to performance analytics and trends to continuously optimize marketing and content output.

– Keep abreast of digital and social media innovations to bring cutting-edge ideas.

Qualifications and Skills

– Proven experience as a content creator, content lead, or similar role in F&B, lifestyle, or street culture-focused industries.

– Good project management skills.

– Ability to do photography, videography

– Skilled in copywriting.

– Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, mobile editing apps).

– Collaborative spirit with excellent communication and organizational skills.

– A keen eye for detail and quality, balancing creativity with brand consistency.

– Familiarity with social media management and analytics tools (e.g., Hootsuite, Later, Google Analytics) will be useful.

– Experience directing or producing short-form videos (e.g., Instagram Reels, TikToks).

– Understanding of engagement metrics and digital content performance.