Social Media Manager
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Who We Are
Hess Preschool is committed to providing a nurturing, educational, and enriching environment for young learners. As a new and innovative preschool, we are dedicated to fostering creativity, curiosity, and growth in children. We are looking for a dynamic and experienced Marketing and Brand Strategist to join our team and help us establish and grow our brand.
Job Description
As our dedicated Social Media Manager, you will be responsible for developing and executing a comprehensive social media strategy to enhance our brand presence, engage our community, and attract new families to Hess Preschool. You will manage all social media platforms, create engaging content, and work collaboratively with the team to highlight the essence of our preschool.
Key Responsibilities:
- Develop and implement social media strategies to align with our goals and values.
- Create, curate, and schedule engaging and visually appealing content across platforms (e.g., TikTok, XiaoHongShu, Wechat, Facebook, Instagram, LinkedIn).
- Monitor social media channels for trends, engagement, and feedback.
- Interact with our community, responding to comments, messages, and inquiries promptly.
- Analyse social media metrics to track progress and optimize strategies for better engagement.
- Collaborate with educators and staff to gather content ideas and showcase classroom activities and events.
Stay updated on industry trends and best practices in social media marketing.
Qualifications:
- Proven work experience as a Social Media Manager or in a similar role.
- Strong understanding of social media platforms and tools.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and detail.
- Ability to work independently and as part of a team.
- Experience in the education sector or knowledge of early childhood education is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Join us at Hess Preschool and help shape the future of early childhood education through innovative marketing and brand development
