Digital Marketing Intern

Who We Are

Job Description

JOB OVERVIEW:

We are seeking a motivated and enthusiastic Digital Marketing Intern to join our team. In this role, you will have the opportunity to gain hands-on experience in the dynamic fields of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The ideal candidate is a quick learner, detail-oriented, and eager to contribute to our digital marketing efforts.

KEY RESPONSIBILITIES:

● Collaborate with the marketing team to develop SEO, SEM, and social media strategies aligned with business objectives.

● Assist in managing PPC campaigns (Google Ads and social media advertising), including creating, testing, and optimizing ad copy and visuals for maximum performance.

● Monitor and engage with audience comments, messages, and interactions across platforms.

● Create and curate engaging content for various platforms, primarily Meta and LinkedIn.

● Conduct keyword research to identify opportunities for website optimization.

● Optimize on-page elements, including content, meta tags, headers, and URLs.

● Collaborate with copywriters to ensure SEO best practices are integrated into content development.

● Conduct digital marketing audits to identify trends, opportunities, and areas for improvement.

● Monitor and analyze campaign metrics to identify areas for improvement and provide insights for future strategies.

● Participate in brainstorming sessions to contribute fresh ideas for content and campaigns.

● Generate regular reports on website and campaign performance using Google Analytics, Google Search Console, and other relevant tools.

● Help create and test ad copy and landing page variations to maximize campaign effectiveness.

● Assist in the development of A/B tests and conversion rate optimization efforts.

● Stay updated on industry trends and best practices in digital marketing, SEO, and SEM

JOB REQUIREMENTS:

● Pursuing or recently completed a diploma in Marketing, Advertising, Communications, or a related field.

● Basic understanding of digital marketing concepts, SEO, and SEM.

● Familiarity with tools such as Google Analytics, Google Ads, and SEO keyword research tools is a plus.

● Strong analytical and problem-solving skills.

● Excellent written and verbal communication skills.

● Ability to work independently and as part of a team.

● Detail-oriented and highly organized.

● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

● Basic knowledge of HTML and content management systems (CMS) is a bonus.

Interested and qualified applicants, please send in your resume with current and expected salaries to: jacelyn@verzdesign.com.

Remuneration package shall be determined based on experience and qualifications. Only shortlisted candidates will be notified.

Thank you for applying.