Media Planner / Senior Planner

Job Description

What does an Account Executive / Senior Account Executive at SCREAME do?

The Account Executive / Senior Account Executive assists in project delivery – a ‘go-to’ person to manage the clients’ projects. He/she will be responsible for developing and executing ideas to achieve the KPIs and desired measurable results. The Account Executive ensures the smooth running of campaigns – from communicating the correct information to all team members to facing clients and reporting to the account director.

An Account Executive / Senior Account Executive should be interested in the client to develop strong, meaningful relationships. Timely communication is imperative to complete projects on time and within budget.

Performing an end-to-end communication management role, the Account Executive / Senior Account Executive is responsible for on-time delivery that meets expectations and exceeds them. To do this role effectively you must also be incredibly flexible to meet changing client needs. This role also includes developing fellow team members and providing effective feedback, coaching, and direction to learn and grow on the job.

What does an Account Executive / Senior Account Executive at SCREAME do?

This person acts as a link between clients and the agency. You will be responsible for the coordination of advertising campaigns and communicating clearly to all those involved. Campaigns can be social media or activation-related, depending on the projects allocated to you.

This role reports directly to an Account Lead with the support of a broader and more experienced creative team. Key daily learning touchpoints include preparing briefs and managing assigned clients, while being exposed to the full spectrum of the creative and production process, depending on project requirements. Based on the campaign scope, this role will work with Creative while being exposed to Integrated Production, Planning, Media, Digital, Activation, and Social teams to develop and deliver creative work. Be expected to be involved in briefing and brainstorming sessions, discussion and presentations, research, and reviews, all with both the internal working team and external clients in developing and building stellar account servicing skills and outstanding work.

Scope split:

Media (50%)

• Assisting in the development and stewardship of all communications plans across traditional and digital media as well as other initiatives based on client requirements and needs.
• Plan and put forth sound recommendations aligned to communications & media objectives.
• Channel planning and ideation (not limited to TV, Cable, Press, Magazines, Outdoor, Radio, Digital, etc).
• Negotiate, execute and manage media plan with media vendors and partners.
• Run marketing & media reports and analyse data, gather costs, create and maintain flowcharts.
• Provide interim and post reports with learnings for future campaigns.
• Analyse research findings based on consumer insights, competitive landscape, and media trends.
• Develop and present proposals and pitches in partnership with Media Strategist.

Social Media – Content / Influencer (50%)

• Manages campaigns within the social sphere, including and not limited to Facebook, Instagram, Snapchat, YouTube, influencers, etc.
• Consistently updates the team with new social trends that can be repurposed for clients.
  Facebook/ IG:
• Have a clear understanding of the role and objectives of FB for the brand, brand philosophy, USP, and product offerings.
• Working with a respective reporting line to develop overall content theme and engagement based on client brief and objectives.
• Brief and work closely with the Account Director, creating copy and visuals aligned to objectives.
• Work with the Account Director to create community management SOP for new clients.
• Manage FB community and update SOP as they evolve.
• End-to-end contest/giveaway management.
• Runs monthly FB insights report and provides analysis on improving performance to meet KPIs/ objectives.

Social influencers:

• Update the influencer list with the latest profiles and rates. Keep a lookout for up-and-coming influencers suitable for our brands.
• Brainstorm with the team on creative solutions and feasible executions to meet the brief.
• Work with Media Strategist/ Account Director to prepare briefs for influencers. o Manage and follow up on drafts, ensuring influencers meet their deliverables.
• Influencer reporting

Our ideal teammate

• Bachelor’s degree required; concentration in advertising, media studies, marketing, business administration, and/or communications preferred.
• 1 year work experience in an advertising agency and possess the maturity to work cohesively within a team, and with external partners and clients.
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
• First-class organisational skills
• Extremely detail-oriented, with clear and proven organizational skills including excellent verbal and written communication skills.
• Responsible team player as well as independent
• Full awareness of creative process and techniques – including digital and social platforms
• Keen interest in meeting new people and always being articulate and confident
• Keeps team communication tight and updated on project progress.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Being able to look deeper into numbers and tell a meaningful story and providing value with insights.
• Ability to manage projects with end-to-end responsibility for the delivery as well as achievement of objectives and measurable result.

Training:

Depending on our campaign needs and your hunger to learn, we will provide training based on the projects you are allocated to.