Digital Marketing Executive – Serviced Apartment Brand in Tokyo
Who We Are
SUMII is a premium brand of beautifully furnished serviced apartments in central Tokyo, tailored for digital nomads, expats, and long-stay travelers. Our vision is to give people the freedom to live, work and play anywhere in the world.
Job Description
Location: Tokyo (Hybrid/Remote Friendly)
Industry: Travel / Hospitality / Real Estate
Experience Level: Mid-Level (2–3 years)
Employment Type: Full-Time
We are looking for a Digital Marketing Executive to take ownership of our digital marketing strategy and execution. This is a hands-on role where you’ll have the opportunity to shape SUMII’s digital presence and growth from the ground up. You’ll be responsible for driving traffic to our website, converting visitors into qualified leads and customers, and growing our social media following.
What You’ll Do
- Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and performance advertising.
- Drive website traffic and optimize conversion funnels using tools like Google Analytics, GA4, and Meta Pixel.
- Manage and grow SUMII’s social media presence (Instagram, TikTok, Facebook, LinkedIn) with a strong content calendar and engagement strategy.
- Collaborate with creatives and influencers to produce content that tells the SUMII brand story.
- Launch and manage paid campaigns (Google Ads, Meta Ads) with clear ROI and lead generation goals.
- Analyze performance and report on key marketing KPIs like traffic, leads, bookings, engagement, and follower growth.
What We’re Looking For
- 2–3 years of hands-on experience in digital marketing, ideally in hospitality, travel, real estate, or lifestyle brands.
- Strong knowledge of performance marketing tools (Google Ads, Meta Business Suite), SEO, email marketing, and social media.
- Comfortable with analytics tools like GA4, Google Tag Manager, and CRM platforms.
- Experience managing Instagram and TikTok accounts, reels, and influencer collaborations.
- A self-starter with the ability to work independently and deliver results in a fast-paced startup environment.
- Excellent written and verbal communication in English. (Japanese or Mandarin is a plus.)
Key KPIs
- Website traffic growth
- Lead generation and booking conversions
- Paid ad performance (ROAS, CPL)
- Social media follower and engagement growth
- Email campaign performance
Why Join Us
- Be part of a fast-growing lifestyle and hospitality brand in Tokyo
- Direct impact on the brand’s growth and visibility
- Creative freedom and ownership of digital marketing channels
- Flexible work environment (remote/hybrid options)
- Opportunity to collaborate with an international and creative team
