Digital Marketing and Event Specialist

Job Description

Job Purpose:

• To support the SMMIS marketing strategy, to increase enquiries and visibility of and enrolment to SMMIS.
• To support school events and internal marketing

Digital Marketing and Promotion:

• Managing school website and social media pages, including competitive content creation and updates and audience engagement: organic and paid.
• Managing print marketing: Honey Kids Asia; Expat Living
• Laison with the Digital Marketing Agency to ensure competitive impact

Event Planning and Strategy:

• Creating engaging content for event promotion, including invitations, registration pages, and marketing copy.
• Developing and implementing marketing strategies for school related events, including: Open House;
• International School Fairs, or corporate gatherings and celebrations.
• Promoting events through various channels, such as social media, email marketing, website content, and partnerships.
• Analysing event marketing campaigns and reporting on key performance indicators (KPIs).
• Creating detailed project plans, including timelines, budgets, and resource allocation.
• Identifying and securing suitable venues, vendors (catering, audio-visual, etc.), and speakers.
• Developing event agendas and promotional materials.
• Managing event budgets and tracking expenses.

Event Execution and Logistics:

• Coordinating all logistical aspects of the event, such as venue setup, catering, audio-visual equipment, and registration.
• Managing on-site event operations, including troubleshooting issues and ensuring smooth event flow.
• Overseeing event setup, breakdown, and post-event activities.
• Collecting feedback from attendees through surveys and other means.

School Decoration and Visual Branding:

• Support faculty in seasonal and thematic decorations across school spaces.
• Ensure visual presentation of public areas, noticeboards, and student work displays align with the school’s brand and values.
• Collaborate with academic and operations teams to deliver a vibrant and inspiring campus environment.

Collaboration and Communication:

• Working closely with internal teams (Admissions, Faculty) and external vendors to ensure seamless event execution.
• Communicating effectively with event stakeholders, including attendees, speakers, and sponsors.
• Managing relationships with vendors and negotiating contracts.

Post-Event Analysis:

• Analysing event data and preparing reports on event performance, including attendance, engagement, and return on investment (ROI).
• Identifying areas for improvement and making recommendations for future events

Requirements:

• A Bachelor’s Degree in marketing, event management, hospitality, or a related field
• Knowledge of marketing principles and event management best practices
• Experience in various digital and print marketing platforms
• Event planning and marketing
• Experience with photography is a plus
• Strong organisational and time management skills
• Excellent written and verbal communication skills
• Ability to manage multiple tasks and projects simultaneously
• Proficiency in event planning software and marketing tools
• Strong problem-solving and decision-making skills
• Ability to work independently and as part of a team

Interested applicants please send your Letter of Application and CV to careers@smm.edu.sg

We regret that only shortlisted applicants will be notified.

The School is committed to safeguarding and promoting the welfare of students, children and young people and expects all employees, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background screening will be undertaken before any appointment is confirmed. All positions are subject to background check clearance and successful employment references.

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom s/he is responsible, or with whom she/he comes into contact will be to adhere to and ensure compliance with the school’s Safeguarding, Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, she/he must report any concerns to the School’s Safeguarding Lead or to the Principal accordingly.