Content Specialist (Social, AI & Gamification)
Who We Are
Conceived in 2014 as a digital marketing agency, Meet Isaac is also part of the Ascentis Group of Companies, a leading local CRM provider in Singapore since 2003, providing loyalty and CRM solutions for retail, F&B brands in Singapore and the region. Over the years, Meet Isaac has grown to expand their capabilities and offerings, evolving into a full-service digital agency.
From data analysts to UX designers and interactive developers, the team actively updates themselves on the latest industry trends and best practices. The key to our success, in addition to the right people and the right approach, is listening. We listen to our clients’ challenges to provide an integrated strategy that addresses their needs. We listen to conversations in the industry that help us remain relevant and updated. We believe that success is a combination of innovation and a spirit of continuous improvements.
Job Description
Responsibilities
- Independent and strategic thinking, able to conceptualise digital and social content strategies aimed at increasing engagement, strengthening brand positioning and driving measurable business outcomes
- Develop content ideas and narratives that extend into gamified mechanics such as missions, rewards, tiers, challenges, spend-to-win concepts and interactive digital experiences
- Translate campaign and loyalty concepts into platform-native content formats including teasers, explainer posts, gameplay walkthroughs, reward reveals and community driven participation content
- Develop and manage structured content calendars across platforms, ensuring alignment with brand, campaign, CRM and gamification objectives
- Design, refine and deploy AI prompts to generate captions, scripts, gameplay narratives, reward messaging and content variations efficiently while maintaining brand quality and tone
- Leverage AI tools to accelerate content ideation, storytelling, mission naming, CTA testing and optimisation
- Utilise or self-learn key social media and monitoring tools in the market including Facebook, Instagram, TikTok, LinkedIn, YouTube, XHS and emerging platforms, and recommend the right tools based on client objectives
- Ensure that social and gamified content strategies support overall brand, loyalty and retention goals
- Prepare weekly and monthly reports detailing key insights, participation performance, engagement metrics and optimisation recommendations
- Enforce social media and campaign guidelines as defined by the brands and ensure consistency of messaging across digital platforms while adapting content to each platform’s behaviour
- Foster partnerships with influencers and relevant brands to amplify campaign participation where aligned to objectives
- Review and respond to community comments in a timely and strategic manner, in accordance with service level agreements
- Monitor trends in social platforms, gamification mechanics, content formats and AI tools, and apply relevant insights to improve performance
- Measure the impact of social and gamified initiatives on overall marketing and loyalty performance
- Plan, allocate and optimise social media marketing budgets for boosted posts and paid advertisements to achieve defined KPIs
Requirements
- Demonstrates strong understanding of current social media trends, audience behaviour and interactive campaign formats
- Minimum 2 to 3 years experience managing social media and digital content strategies for brands
- Experience conceptualizing or supporting gamified campaigns, loyalty activations or interactive digital initiatives is an advantage
- Proficient and confident in using AI tools such as ChatGPT or similar platforms for structured content generation and refinement
- Able to construct clear prompts, evaluate AI outputs critically and elevate them into commercially viable, campaign-ready content
- Highly analytical and able to derive actionable recommendations from engagement, participation and conversion data
- Excellent verbal, written and presentation skills
- Strong time and project management skills
- Creative, resourceful and proactive with strong ownership of deliverables
- Meticulous attention to detail and brand consistency
- Highly adaptable in a fast-paced environment focused on continuous improvement
- A flexible self-starter who can work independently and collaboratively within cross-functional teams
