Marketing Manager

Who We Are

Job Description

We’re looking for a Marketing Manager to join the Filmhouse team – one who is equally comfortable setting strategy and rolling up their sleeves to execute. This is a role that combines both managerial ownership and day-to-day marketing execution, ideal for someone who enjoys wearing multiple hats in a small, passionate and creative organisation.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Conceptualise, plan and execute marketing campaigns for:
  • Film programmes and events
  • Cinema F&B
  • Loyalty programmes
  • Brand, partnerships and sponsorship initiatives
  • Venue hire
• Drive awareness, ticket sales, audience growth and customer loyalty through integrated campaigns.
• Monitor ticket sales and campaign performance closely, adjusting strategies to optimise outcomes.
• Ensure marketing efforts support wider business and revenue goals across departments.

Branding, Content & Creative Direction

• Oversee and execute marketing communications across all platforms, including social media, eDMs, website, print materials and on-site marketing collateral.
• Maintain a consistent and recognisable brand voice across all communications.
• Write copy for campaigns, announcements and brand communications.
• Conceptualise and oversee creative assets required for marketing campaigns, including posters, trailers, social media visuals and other promotional materials.
• Work with designers, photographers, videographers and other creative collaborators where necessary to produce marketing assets.
• Conceptualise and lead on-site activations for audience engagement.

Digital Marketing & Analytics

• Plan, schedule and execute eDMs and social media content.
• Track campaign performance across ticketing platform, website traffic, social media engagement, paid advertising performance
• Consolidate performance and engagement reports, and recommend improvements.
• Manage digital advertising spend within budget.

Media & Partnerships

• Lead press outreach, previews and earned media opportunities.
• Draft press releases and manage media interview requests.
• Identify and execute partnerships with cultural, community and brand partners.

Cross-Functional Collaboration

• Work closely with colleagues from Programming, F&B, & Venue Hire teams.
• Manage marketing workflows, requests and priorities across departments.
• Provide timely updates and marketing insights for the team and senior management.

Budget & Administration

• Propose, manage and track the marketing budget, including ad spend and production costs.
• Support customer communications where needed (e.g. social media queries) in collaboration with the Front-of-House team.
• Ensure proper documentation, reporting and archival of marketing materials and data.

Reporting & Performance Monitoring

• Provide timely reporting on marketing activities, campaign performance and audience engagement

Who we’re looking for

• Diploma or degree in marketing, arts management or a related field
• Minimum 3 years of relevant experience in marketing
• Strong interest in film, arts, culture and community
• Strong in copywriting, campaign execution and coordination
• Good experience with social media platforms and digital marketing, including running ad campaigns on Meta.
• Creative with a good visual eye and affinity for storytelling
• Strong communication and interpersonal skills, and attention to detail
• Proactive, with good organisational skills and multitasking abilities
• Confident working in lean teams with multiple priorities

Apply for this position

• Submit your resume, indicating your expected salary to adeleena@filmhouse.sg
• Only Singaporean/PR candidates need apply.
• Only shortlisted candidates will be contacted.