Brand & Community Builder

Who We Are

Job Description

About Us

We’re a regional pet care and wellness platform built around one belief: that pet owners deserve more than the ordinary.

Think of us the way you think about Sephora — except instead of beauty, we curate pet care. We handpick brands, products, and experiences across nutrition, wellness, and lifestyle that actually earn a place in your pet’s life. Everything we feature goes through a considered lens: does it meet our standard for quality, transparency, and genuine care? If not, it doesn’t make the cut.

We’re a digital-first brand — no traditional storefront, no compromise on curation. We live where pet communities live: on social, at events, and in the everyday moments between a pet and the person who loves them.

We’re at an exciting and early stage. The foundations need to be laid, the community needs building, and the people joining now will have real ownership over how this brand grows — in Singapore first, and across Southeast Asia not long after.

About the Role

This is not a polished role at a polished company. We’re early, we’re building, and there is no playbook yet.

You’ll be the face of this brand — online and on the ground. That means showing up consistently, representing us at events, and being the voice people encounter when they interact with what we’re building. The way you carry the brand matters as much as the work you produce.

In practice, you’ll spend about 30% of your time thinking — what should we do, why, and when. The other 70% you’ll be executing it yourself. Some weeks will be straightforward. Others will require you to hold multiple moving pieces at once and make judgment calls without waiting to be told.

If that sounds like exactly the kind of work you want — read on.

What You’ll Be Responsible For

Brand & Social Presence Planning, writing, scheduling, and publishing content across Instagram and TikTok. Not just posting — building a feed and community that actually means something to people. 3–4 posts per week, stories consistently active.

Digital Asset Creation You’ll own the visual side of the brand end to end — producing graphics, reels, short-form video edits, and visual copy for social and community channels. There is no separate creative partner. What goes out reflects your eye as much as your strategy.

Community Engagement — Social & Telegram Real conversations with real pet owners across Instagram, TikTok, and Telegram. You’ll build and manage our Telegram community from the ground up — seeding it, growing it, keeping it warm, and using it to drive traffic and deepen brand loyalty. Not managing a queue. Building a space people actually want to be in.

KOL Management & Coordination Identifying, briefing, and managing KOL partnerships end to end. That includes preparing and coordinating product shipments, managing timelines, collecting content during engagements — including being present on the ground to capture video and real-time moments where needed. You own the relationship once it’s in motion.

Event Attendance & Representation You will be at our events. Not optional. This is how the brand shows up in person and how community gets built beyond the screen. You’ll support coordination and logistics, and you’ll be the face people meet when they encounter the brand on the ground.

Email Newsletter Monthly — drafted, approved, sent, and the list actively growing.

B2B Outreach Support Materials prepared, warm leads followed up, tracker kept current. Founders lead and close the relationships; you make sure nothing goes cold.

What’s Not In Scope

Sales and partnership negotiations, product curation, brand strategy decisions, and anything legal, financial, or operational. The scope is focused so you can go deep on what’s yours.

Who We’re Looking For

2–3 years of experience in marketing, content, community, or brand work. Hands-on with design and video tools — Adobe Suite or equivalent. Already embedded in the pet care and wellness space — not warming up to it, already in it. Comfortable being the face of a brand in public-facing settings. Output-driven and self-directed, with strong instincts about what good looks like. Someone who moves without being told, flags problems before they become fires, and brings ideas that weren’t asked for. The kind of person who chases us — not the other way around.

This probably isn’t for you if you need a detailed brief before starting, prefer to check in before forming an opinion, or are looking for something to fit around everything else in your life.