Brand & Marketing Manager
Who We Are
CAL is a Singapore wellness and aesthetics group with two brands. CAL medispa is our medispa in the CBD, and CAL MED is our doctor-led medical aesthetics clinic. We care about how our brands look and feel, and we want someone to take full ownership of marketing across both.
Job Description
You will lead marketing end to end, overseeing our creative agency partners, paid advertising, brand direction, collaborations and events.
What you will own:
- Both brands, keeping each true to its own look and voice
- Managing our creative agency partners, from briefing through to delivery
- Ensuring our content is adapted and deployed effectively across all channels
- Paid advertising across Meta, Google, TikTok and more, including strategy, budget, creative direction and optimisation
- Search and AI visibility across search engines and AI platforms
- The content calendar and audience strategy across both brands
- Brand collaborations and in-house events, from concept to execution
What we are looking for:
- Hands-on performance marketing experience. You have personally run and optimised paid campaigns and know what makes an ad convert. This is essential
- A strong brand and marketing background, ideally with a premium brand
- Confidence managing agencies and partners
- A good eye for design and copy, and the judgment to catch what is off-brand
- Organised and reliable across two brands
- Beauty, wellness or aesthetics experience is a plus, not required
To apply, send your resume to connect@cal.sg
