Global Digital Operations Specialist
Job Description
About the Role
You’ll help keep our international web and app-store presence running and growing — managing site operations, search visibility, store listings, and the cross-team projects that bring them together.
The role centres on our priority overseas markets, with backing from content, design, engineering, product, and analytics teammates.
What You’ll Do
- Keep the daily operations of our overseas websites — handling routine updates, Help Centre and FAQ upkeep, release notes, and the ongoing care of campaign and promotional pages.
- Lead or support the deployment of new web, campaign, and landing pages, coordinating with content, design, development, and product teams.
- Keep search visibility healthy: work on keywords, page titles, meta descriptions, internal linking, and image alt text as part of our SEO programme.
- Track site health and organic search with tools like Google Search Console and Google Analytics.
- Maintain our app-store listings on the App Store and Google Play as part of app store optimisation (ASO) activities.
- Optimise store listing elements (titles, subtitles, keywords, descriptions, screenshot copy, and release notes) to enhance discoverability.
- Consolidate user feedback sourced from the website, app-store reviews, surveys, and support channels into actionable insights.
- Provide operational support for partner and creator (KOL/KOC) campaigns, including landing-page setup, link tracking, and performance reporting.
- Prepare periodic operational reports, SEO/ASO findings, user-feedback summaries, and corresponding recommendations.
What We’re Looking For
- Around 2–5 years of relevant experience, although graduates with relevant internship experience are also welcome.
- Good English communication and coordination skills to work smoothly with both internal teams and external creators, and working Chinese required for cross-team collaboration.
- Working knowledge of operational workflows for websites, content pages, campaign pages, and landing pages.
- 4. Basic SEO knowledge (keywords, meta tags, internal links, organic search, Google Search Console, Google Analytics, etc.).
- A working grasp of App Store / Google Play operations and the basics of ASO.
- The instinct to spot problems in user feedback, page analytics, search data, and store-page metrics, and to flag them early.
- Interest in gaming, apps, online entertainment, digital content, and how global markets behave.
What Would Give You an Edge
- rior operations work on gaming, apps, online entertainment, consumer-internet, or digital-content products.
- Experience running English, global, or multilingual websites.
- Proficiency with Google Search Console, Google Analytics, Ahrefs, Semrush, or Similarweb.
- Practical use of App Store Connect, Google Play Console, Sensor Tower, data.ai, or comparable tooling.
- SEO content experience — keyword research, FAQ work, campaign-page optimisation.
- ASO practice — store copywriting, screenshot text, and managing review feedback.
- Demonstrated cross-functional collaboration with content, design, engineering, product, or data teams.
