Digital Marketing & Brand Manager
Who We Are
About the Company
We are a Singapore-based, technology-driven financial advisory startup company building the next generation of AI-enabled financial advice. Our mission is to combine artificial intelligence with professional human advisors to make financial planning more accessible, personalised and efficient for consumers.
We are starting in Singapore with an ambition to expand across Southeast Asia, covering areas including insurance, investments, health and financial planning. We are a fast-growing startup environment where team members have the opportunity to play a meaningful role in shaping the business, building the brand and developing innovative digital solutions from the ground up.
Job Description
Digital Marketing & Brand Manager
AI-Powered Financial Advisory Platform | Singapore
Role Overview
We are looking for an entrepreneurial and commercially minded Digital Growth & Brand Leader to build our brand and lead the digital customer acquisition engine for our AI-powered financial advisory platform.
This is a key early-stage leadership role responsible for building the company’s Singapore brand, digital presence, content strategy, customer acquisition and growth engine from the ground up.
The role will leverage proven social-media and digital marketing experience from overseas markets (such as China) and localise the successful model for Singapore consumers, while developing a differentiated and trusted brand in financial advisory.
Key Responsibilities
Develop and execute the digital growth, social media and brand strategy for the Singapore market.
Localise proven China social-media strategies for Singapore consumers
Build a strong, trusted and differentiated AI-powered financial advisory brand.
Develop content strategy and manage social-media channels, including short-form video, educational content and consumer-focused campaigns.
Lead performance marketing, paid acquisition, lead generation and campaign optimisation.
Build the full digital funnel: Content → Lead → AI Assessment → Qualified Lead → Advisor → Customer.
Work closely with the AI, Product, Compliance and Financial Advisor teams to optimise the customer journey and ensure regulatory compliance.
Establish and monitor key KPIs including leads, CPL, CAC, conversion, revenue, brand engagement and marketing ROI.
Manage external agencies, content creators and digital partners.
Build and eventually lead the company’s internal digital marketing and growth team.
Ideal Candidate
>4 years’ experience in digital marketing, growth, social media, performance marketing or brand building.
Proven track record of building digital customer acquisition and/or consumer brands.
Strong understanding of TikTok, Instagram, Facebook, YouTube, Google and short-form video.
Strong commercial and analytical mindset with a focus on measurable growth.
Singapore consumer-market experience; China digital/social-media experience highly desirable.
Financial services, insurance, fintech or other regulated-industry experience is an advantage.
Strong English communication skills; Mandarin is an advantage.
Entrepreneurial, hands-on and comfortable building a function from zero.
Key Success Measures
Growth in brand awareness and digital engagement
Qualified leads and cost per qualified lead
Advisor appointment and customer conversion
Customer acquisition cost (CAC)
Marketing-generated revenue and ROI
Development of a scalable digital-to-advisor customer acquisition engine
Location: Singapore | Employment: Full-time/Part-Time | Reporting to: Founder / CEO
