Social Media Content Creator Intern (F&B Industry)

Who We Are

Job Description

What You Will Do

1. Create Short-Form Videos That Perform

• Conceptualise, film, edit and publish at least 2 short-form videos per week.
• Create content for Facebook, Instagram, TikTok and Xiaohongshu where relevant.
• Turn kitchen operations, grilling, plating, menu items, staff moments, promotions and events into engaging stories.
• Develop strong opening hooks that capture attention within the first few seconds.
• Use pacing, text overlays, subtitles, sound, transitions and calls to action effectively.
• Adapt each idea to suit the audience and viewing behaviour of different platforms instead of simply reposting the same edit everywhere.
• Produce content in real operating environments where lighting, timing and space may not always be perfect.

2. Create Static and Supporting Content

• Design static posts, carousels, Stories, and simple campaign assets.
• Resize and adapt content for different social media formats.
• Maintain visual consistency with Skillet’s brand identity.
• Ensure that menu names, prices, and calls to action are accurate before submission.

3. Experiment With Hooks, Angles and Formats

• Turn marketing objectives into clear content angles, stories and calls to action.
• Test different hooks, editing styles, video lengths, captions, thumbnails and content formats.
• Develop recurring content series that audiences can recognise and follow.
• Identify opportunities to turn one filming session into multiple pieces of content.
• Balance trend-led content with original concepts that strengthen Skillet’s identity.
• Treat unsuccessful content as a learning opportunity and recommend what should be tested next.

4. Use Performance Data to Improve Content

• Monitor basic performance metrics such as:
  • Initial viewer retention
  • Average watch time
  • Video completion rate
  • Shares, saves and comments
  • Profile visits and follower growth
  • Link clicks, enquiries, redemptions or orders where tracking is available

• Prepare a concise weekly performance summary covering:
  • What performed well
  • What underperformed
  • Why it may have happened
  • What should be repeated, changed or stopped
  • What should be tested next
• Focus on meaningful audience actions and business outcomes—not likes alone.

5. Research Trends and Collaboration Opportunities

• Stay informed about social media, creator and F&B trends in Singapore.
• Research relevant creators, food reviewers, brands and collaboration opportunities.
• Maintain a reference bank of effective hooks, formats, sounds and creator examples.
• Recommend how trends can be adapted to Skillet without copying other brands.
• Support creative brainstorming, campaign planning and collaboration content where required.

6. Plan, Schedule and Organise Content

• Maintain an organised content calendar and production schedule.
• Draft captions, calls to action and hashtag recommendations.
• Coordinate content submissions and approvals before publishing.
• Schedule approved content across the required platforms.
• Maintain an organised library of raw footage, edited videos, templates, captions and campaign assets.
• Follow clear file-naming and version-control practices so content can be found and reused easily.

7. Use AI Responsibly

• Use relevant AI tools to support research, brainstorming, scripting, storyboarding, caption development, transcription, editing and content variations.
• Apply personal judgment rather than publishing generic AI-generated ideas.
• Check all AI-assisted content for accuracy, originality, brand suitability and commercial usage rights.
• Protect confidential business, employee and customer information when using AI platforms.
• Explore new tools and workflows that can improve the speed or quality of content production.

Good to Have, But Not Essential

• Food photography, food styling or product-photography experience.
• Familiarity with Adobe Photoshop, Lightroom, Premiere Pro or similar tools.
• Experience interpreting social media analytics.
• Experience appearing on camera, directing talent or conducting simple interviews.
• Experience supporting influencer, creator or brand collaborations.
• Basic knowledge of paid social advertising.
• Copywriting or bilingual content capabilities relevant to Skillet’s audience.
• We value demonstrated ability, curiosity and growth potential more than a long list of software certificates.

What You Will Gain

• A portfolio of real, published F&B content supported by actual performance data.
• Hands-on experience producing content from idea and filming to editing, publishing and analysis.
• The opportunity to develop high-performing content.
• Exposure to organic social media, brand marketing, and creator collaborations.
• The freedom to propose ideas, test new formats and learn from real audience responses.
• Experience using AI as part of a practical marketing and content-production workflow.
• Regular feedback and guidance from the marketing team.
• A clearer understanding of how creative content contributes to awareness, customer action and sales.
• Potential consideration for future opportunities based on performance and business needs.

You Will Thrive Here If

• You notice content opportunities in ordinary moments.
• You can transform a simple plate of food into an interesting story.
• You are willing to test an idea instead of waiting for the “perfect” concept.
• You take responsibility for deadlines and communicate early when something is blocking you.
• You enjoy both the creative and analytical sides of social media.
• You want meaningful ownership and learning opportunities within a growing local F&B SME.
• This role may not be suitable if you are only interested in making polished visuals but are uncomfortable filming on-site, analysing results, revising work or taking initiative.

No creator can guarantee that every post will go viral. Success means building a reliable system that produces stronger ideas, better content and measurable improvement over time.