Marketing Executive
Job Description
About
We make water purifiers and floor cleaners. Looks expensive. Isn’t. That’s the whole trick, and it’s most of the marketing brief too.
Wellno sells the Flo purifier and the Hizero floor cleaner – on our own website, marketplaces and in person at roadshows where people actually touch the thing before they buy it. The team is small. There is no marketing department to hide inside.
Job Scope
You’d run the marketing that happens every day, across every channel we sell on. In a normal week that looks like:
- Getting listings and campaigns live on marketplaces – including the ads and the affiliate creators on each.
- Booking and running roadshows: the mall, the organiser, the booth, the stock, the promoters, the numbers at the end of each day
- Finding KOLs, agreeing rates, briefing them, and chasing the deliverables.
- Owning the content calendar on IG, TikTok, Facebook and XHS — writing it, briefing the designer, shooting the simple stuff on your phone, replying to the DMs
- Keeping the Shopify pages honest, sending the EDMs, and telling us on Monday what the numbers did and what you’d change
Requirements
- At least 1 year in e-commerce, a consumer brand, or an agency working on one. If your portfolio is internships and freelance and it’s good, send it.
- You’ve been inside a Seller Centre — Shopee, Lazada or TikTok Shop — not just looked at its dashboard.
- You can write. Plainly, in your own voice, without reaching for elevate or journey.
- Roadshows are weekends most of the time, we give the time back in lieu.
- Mandarin helps for XHS content, but not necessary
- AI productivity is a PLUS
