Performance Marketing Specialist
Who We Are
B/SKIN started in 2015 because our founder spent years fighting hormonal acne with products that looked beautiful on the shelf and wrecked her skin. So we make the opposite: hormone-safe, barrier-first skincare, formulated and made in Korea and halal-certified. We’re a small Singapore team with a loyal community across the region, and we’d rather explain why an ingredient works than slap a trend on a label.
Job Description
About B/SKIN
B/SKIN is a Singapore-based skincare brand designed for skin experiencing hormonal changes, including menstrual breakouts, pregnancy, perimenopause, and menopause. Our formulas are made in Korea, halal-certified, hormone-safe, and sold directly to consumers through bskin.com and major marketplaces.
The role
We are seeking a performance marketing specialist to manage our paid acquisition end to end. This is a fully remote, part-time role of approximately 4 hours per day.
We are looking for a specialist whose primary focus is paid advertising and who enjoys analysing data to identify sales drivers.
You will take ownership of our ad accounts, share insights, and contribute to creative development. You will collaborate closely with our growth lead and in-house creative team.
What you’ll own
- Manage our Meta (Facebook and Instagram) and Google Ads accounts, including campaign structure, budgets, audience targeting, and bidding.
- Run our Shopee ads, including sponsored search and shop ads.
- Plan and execute regular A/B tests on creative, copy, audiences, and landing pages, and implement findings.
- Optimize ROAS, click-through rate, and conversion rate, reallocating budget to top-performing campaigns.
- Maintain accurate tracking across Meta Pixel, GA4, and Shopify to ensure reliable data.
- Monitor the entire customer journey from ad click to checkout and identify points of drop-off.
- Translate performance data into actionable recommendations for future creatives and brief the in-house team accordingly.
- Provide a weekly report outlining successful strategies, areas for improvement, and proposed next steps.
Who you are
You must have:
- At least 3 years of hands-on experience with paid advertising, preferably for e-commerce or DTC brands.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Demonstrated results in improving ROAS or sales, with examples you can discuss.
- Proficiency with tracking fundamentals, including Pixel, GA4, and UTMs.
- Strong written and verbal English skills, and ability to work independently.
Nice to have:
- Beauty, skincare or wellness experience.
- Shopee ads.
- Experience with Southeast Asian audiences.
- TikTok Ads.
- Basic editing in Canva or CapCut.
The details
- Commitment: Approximately 4 hours per day, Monday to Friday, with some overlap with Singapore business hours (GMT+8).
- Location: fully remote. We welcome applicants from across Southeast Asia.
- Engagement: Part-time contract for now, with potential for a larger role as ad spend grows.