Social Media Content Creator (Graphic Design & Video Production)

Job Description

Content Creation & Social Media Trends

• Research and stay updated on emerging social media trends, popular content formats and audience preferences across Instagram, TikTok, Facebook and other digital platforms.
• Proactively identify content opportunities and develop fresh, engaging ideas relevant to different brands and target audiences.
• Conceptualise and produce a variety of social media content, including static posts, carousels, short-form videos, Reels and TikTok videos.
• Plan and coordinate content production in accordance with marketing calendars and campaign objectives.
• Adapt trending content formats creatively while ensuring alignment with each brand’s identity.

Videography & Video Editing

• Independently plan, film and edit short-form videos for social media and digital marketing campaigns.
• Conduct video shoots involving people, products, services and behind-the-scenes activities.
• Handle basic filming requirements, including camera setup, lighting, audio and composition.
• Edit videos with engaging transitions, subtitles, music, motion graphics and visual effects where appropriate.
• Repurpose existing footage into different formats for various social media platforms.

Graphic Design & Creative Production

• Design visually appealing social media posts, carousel graphics, digital advertisements and promotional materials.
• Create original graphics and visual assets that reflect each brand’s positioning and visual identity.
• Apply strong design principles, including typography, colour, layout and composition.
• Ensure consistency and quality across all creative materials.
• Adapt designs and creative assets for different platforms, formats and marketing campaigns.

Brand Management & Collaboration

• Understand and maintain the unique visual identity, tone and creative direction of different brands.
• Collaborate with internal teams to develop and execute content ideas.
• Translate information and marketing objectives into engaging, audience-friendly visual content.
• Manage multiple creative projects and ensure timely delivery of content.
• Review content performance and recommend improvements to enhance engagement and effectiveness.